17 Best Sales Enablement Tools for Sales Teams in 2024

Sales Enablement tools

On this page

Explore the most recommended sales enablement tools for your sales team.

Prospecting is one of the most challenging tasks of the sales process. 

According to HubSpot, more than 40% of salespeople say this is the hardest task assigned to them.

Sales reps face a tough journey, from finding quality prospects to gaining attention, building trust, and filing an overstuffed pipeline. Besides, they must handle objections, access timely content, gain insights, and relentlessly follow up. 

Even with their utmost efforts in prospecting, the average success rate is just 3%.

So, if you’re a business owner who wants to overcome these challenges and help your sales team sell more effectively, you can’t rely on old-school strategies and techniques. 

You must invest in cutting-edge technologies and tools, such as Sales Enablement Software, that make it easier for your reps to automate mundane tasks, increase productivity, and perform at their best. 

But with so many options to choose from, how would you decide which tool is best for you?

No worries!

In today’s article, we’ve compiled a list of the top 17 most sought-after sales enablement tools to help you make an intelligent decision. 

In this guide, you’ll find:

  • Meaning of sales enablement software
  • 17 best sales enablement software in 2024

A. What are sales enablement tools?

Sales enablement software is a powerful tool that helps sales teams sell more effectively by providing them with the right information, content, and tools they need. 

It acts as a centralized platform where your sales reps can access product demos, training materials, customer feedback, and other relevant content. With so many helpful things in one place, your reps can engage with prospects and close deals more quickly.

sales enablement software

B. 17 must-have sales enablement tools for sales teams

From sales coaching to telephony to content management, there are many different types of sales enablement tools. We’ve also divided these into five categories. You can choose one as per your industry, business requirements, and sales process or methodology. 

Category: Sales Coaching Platform

1. Enthu.AI

sales coaching software- Enthu.AI

Regardless of your industry, business type or sales process, Enthu.AI is one of the best sales enablement tools you can choose to empower your sales team. 

Its perfect blend of data analytics, conversation AI, and actionable feedback helps you coach and nurture your salespeople in half of the time. 

With this sales coaching software, you can find specific call moments, rate calls, and share instant feedback and coaching tips with your reps in real time. Besides, you can bookmark specific calls, create custom playlists, and onboard new agents faster. 

Category: Communication Platform or Telephony

2. Aircall

Aircall dashboard: call recording software

Aircall is the ultimate sales enablement platform for your sales and support team. With just a few clicks, your reps can set up the software and connect with your CRM, help desk, and other essential apps in seconds. 

Aircall’s analytics and AI-driven features allow you to promote meaningful conversations for quicker deal closures. 

Features like PowerDialer and Click-to-Dial help your reps ditch manual dialing and reach their quotas faster. Moreover, robust analytics and reporting capabilities empower your call center managers to track performance trends and make informed decisions. 

3. NextivaNextiva contact center solution dashboard

Nextiva streamlines your entire sales process into one user-friendly workspace. Customizable pipelines and intelligent automation keep your leads moving smoothly through each stage so no opportunity slips through the cracks. 

Plus, its integrated communication features allow you to track all interactions in real time, giving you valuable context and history to guide your sales efforts. 

With Nextiva, you empower your team to collaborate seamlessly, identify top performers effortlessly, and make data-driven decisions that drive revenue growth.

4. RingCentral

RingCentral dashboard -sales enablement software

RingCentral provides comprehensive contact center sales enablement solutions tailored for businesses of all sizes and budgets. 

From AI-powered simplicity across various channels to the advanced call center catering to large-scale enterprises, it is a trusted choice for enhancing sales performance and customer satisfaction.

With its omnichannel routing, AI-powered efficiency, actionable insights, and empowered agents, you can seamlessly improve reps skills, customer interactions and boost team productivity. 

5. Zendesk

zendesk dashboard

Zendesk is a preferred sales enablement tool for maximizing your business’ sales efficiency and revenue growth.

With its modern CRM, Zendesk enhances your reps’ productivity by streamlining contact and deal management, activity tracking, and lead generation. 

Providing a full customer view across sales and service enables personalized conversational experiences, driving better customer experiences. 

Its robust reporting and analytics offer real-time pipeline visibility, helping teams forecast and manage sales effectively. 

Category: Customer relationship management (CRM)

6. Hubspot

Hubspot dashboard

HubSpot is an outstanding sales enablement tool, revolutionizing sales productivity with its Sales Hub software. 

By prioritizing quality over quantity, Sales Hub empowers sales teams to build meaningful customer connections, prospect smarter, and accelerate revenue growth. 

With features like lead management, email tracking, sales automation, and intuitive deal pipelines, it equips sales reps with the tools they need to succeed. Moreover, HubSpot’s integrated reporting and analytics provide valuable insights for informed decision-making.

7. Salesforce 


Salesforce is the leading CRM software that offers various sales enablement features to empower your entire sales team. 

Its Einstein AI intelligence empowers your sales teams to sell faster, smarter, and more efficiently by providing insights and streamlining processes. 

Salesforce’s comprehensive suite of capabilities covers all aspects of the sales process, from accelerating engagement with buyers to boosting productivity and closing deals faster. 

8. Pipedrive

Thanks to its intuitive interface and powerful features, Pipedrive is a must-have for any sales team looking to maximize productivity and close more deals.

Pipedrive keeps your sales teams focused and efficient with customizable pipeline stages, tracking sales actions, and goal progress monitoring. 

Its easy analytics and automation capabilities streamline processes while over 350 integrations expand its functionalities. 

9. Freshworks

Freshdesk Contact Center dashboard

Freshworks’ Freshsales is an AI-powered sales CRM that offers several advanced sales enablement solutions.

With features like smarter campaigns, efficient organizing, and great conversations, Freshsales helps your sales teams grow the pipeline, prospect better, streamline processes, and engage customers effectively. 

The platform’s AI assistant, Freddy AI, provides valuable insights, automates tasks, and assists around the clock, enhancing your reps’ productivity and boosting conversions. 

Category: Sales engagement platform 

10. Salesloft

Sales Loft Dashboard

Salesloft helps your sales leaders elevate team productivity and maximize revenue predictability. Features like AI forecasts, coaching dashboards, and workflow automation empower your teams to confidently guide strategies for consistent growth. 

It enables coaches to identify benchmarks, replicate success, and accelerate sales velocity while providing actionable insights to solve the biggest pain points in sales. 

With Salesloft, your reps can generate more pipelines, win more deals, and increase customer value with certainty in every revenue action and customer interaction.

11. Outreach

Outreach dashboard

You need a sales enablement tool that drives results, and Outreach delivers precisely that. With Outreach, you can create a quality pipeline and boost productivity effortlessly. 

You can enhance the buying experience for your prospects by tailored messaging, which ensures your interactions are personalized.

Its AI-powered features streamline your workflows, automate tasks, and offer valuable insights, empowering you to optimize your sales strategies and improve performance. 

12. Apollo.io

Looking to boost your sales productivity and fill your pipeline with quality opportunities? Apollo.io is the solution you need. Its comprehensive platform lets you easily find, engage, and close your ideal customers. 

Leverage its advanced features like data enrichment, prospecting, and sales engagement to streamline your workflows and maximize your sales performance. 

Whether you’re a sales leader, account executive, or sales development rep, Apollo.io provides the tools you need to excel in your role and drive revenue growth.

13. Clearbit

Clearbit dashboard

As the standard in B2B data, Clearbit, with its new Artificial Intelligence capabilities, empowers you to enrich records, instantly score and route leads, and unveil valuable buying intent from your website visitors. 

Benefit from a solid data foundation, combining web-sourced, proprietary, and AI-generated data for clean, precise, and reliable insights. 

Whether you’re a startup or an enterprise, Clearbit provides global coverage, industry-leading categorization, and real-time lead insights. 

Category: Sales intelligence tools 

14. Zoominfo

Empower your sales team to hit their targets and unlock untapped revenue potential with ZoomInfo’s SalesOS. 

With comprehensive sales prospecting software, conversation intelligence, engagement tools, and seamless integrations, ZoomInfo equips you with the insights and data you need to identify, reach, and convert your ideal customers. 

Benefit from the largest B2B contact database, website visitor tracking, and AI-driven buyer intent signals to drive more meaningful interactions and close bigger deals.

15. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the finest sales enablement tools. It offers unparalleled access to LinkedIn’s vast network of over 1 billion members. With powerful AI-driven insights, it equips you to boost revenue and reduce costs effectively. 

Target the right buyers using advanced search filters and recommended leads, while real-time alerts keep you informed about key signals like job changes and buyer interests. 

Engage with potential clients effortlessly through InMail and Smart Links and enhance your conversation effectiveness. 

16. Cognism

Cognism dashboard

Cognism provides unparalleled access to global contact data. With the widest coverage of mobile numbers in the US and top-quality European contact data, you’ll effortlessly connect with your dream prospects in no time. 

Cognism’s commitment to accuracy, compliance, and ease of use ensures you reach decision-makers faster and stay GDPR compliant. 

Plus, with features like extra validation and rapid mobile number verification, you’ll experience higher conversion rates and more productive conversations.

17. Leadsquared


With seamless integration with various tools and purpose-driven solutions, LeadSquared streamlines your sales processes across all channels, ensuring no sales opportunity is missed. 

Your sales teams will benefit from increased productivity, smarter lead scoring, and faster prospect engagement, which will result in improved sales performance

Moreover, LeadSquared’s customer-centric approach and easy-to-use platform enable smooth self-serve and assisted customer onboarding journeys, driving higher customer satisfaction and retention. 


The global sales enablement platform market size was valued at USD 4.02 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.8% from 2023 to 2030. 

When it comes to tools that help sales teams, each one has its own special features. Which one you choose depends on what your business needs. But they all share one thing: they can help your salespeople work better and get more deals.

If you’re looking for sales enablement software to train and coach your reps and ultimately improve their performance, go for Enthu.AI.

You can train and grow your sales team faster with its speech analytics, call monitoring quality, and quality management features. 


What is sales enablement software?

Sales enablement software helps sales teams by providing tools and resources to streamline processes, improve productivity, and increase sales effectiveness.

Is CRM a sales enablement? 

Yes, CRM (Customer Relationship Management) software is a type of sales enablement tool that helps manage customer interactions, track leads, and streamline sales processes.
What is an example of sales enablement?

An example of sales enablement software is Enthu.AI, which offers features like speech analytics and call monitoring to train and coach sales reps for better performance.

About the Author

Tushar Jain

Tushar Jain is the co-founder and CEO at Enthu.AI. Tushar brings more than 15 years of leadership experience across contact center & sales function, including 5 years of experience building contact center specific SaaS solutions.

More To Explore

Leave a Comment

Subscribe To Our Newsletter

Get updates and learn from the best