9 Best Sales Coaching Software for Your Team in 2024

Sales Coaching Software

As businesses navigate through ever-evolving market dynamics, the demand for sales professionals with refined skills, adaptive techniques, and strategic insight has never been more pronounced.

When your sales team is struggling to meet its goals, it’s time to take a closer look at your sales coaching strategy.

As a sales manager or coach, it’s your responsibility to provide adequate guidance to bring the best out of your sales professionals. 

The latest report states, “A company can improve win rates by as much as 29% with effective sales coaching.”

In today’s technologically advanced world, one of the great ways to effectively coach your sales team is by using sales coaching tools. 

These modern tools can make you a better coach by providing innovative features that help you tackle specific issues, understand your team’s performance, and make coaching fun, fresh, and exciting.

Since there are a plethora of sales coaching software in the market, choosing the right tool for your needs is always challenging.

Whether you’re a seasoned sales professional or a novice business owner searching, discover the best sales coaching tools to elevate your sales game to new heights.

In this guide, you’ll find:

  • Meaning of sales coaching software
  • 9 best sales coaching software in 2024
  • Benefits of sales coaching software 
  • Get started with the best sales coaching platform
  • FAQs

A. What is a sales coaching software?

Sales coaching program is a technological solution that helps sales managers or leaders streamline and optimize the sales coaching process. 

These modern tools leverage advanced analytics and artificial intelligence to analyze sales interactions, identify areas for improvement, and provide actionable insights for sales representatives and coaches.

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B. 9 Best sales coaching software in 2024

1. Enthu.AI

The very first sales coaching software in our list is Enthu.AI, and there are multiple reasons.

Its advanced analytics and conversation AI helps you coach and nurture your sales teams half of the time. 

sales coaching software- Enthu.AI

Specifically designed for call centers and customer care businesses, it helps find specific call moments that warrant agent coaching and training (e.g., competitor comparisons, sales objections, legal & compliance, etc.).

With features like call transcription, playback library, exhaustive call filtering, custom feedback forms, and moment analysis, it offers comprehensive insights for coaching.

Its integration with CRMs and VoIPs ensures seamless use within existing systems.

Pros: Actionable insights and feedback in real-time, Advanced conversation AI and analytics features. 

Cons: More specifically for call center and customer service businesses. 

Primary Use Case: Call monitoring, speech analytics, agent coaching & training, and customer feedback analysis.

Pricing: Starts at $59 per agent/month. Besides, custom pricing is also available for business-specific needs. (Check their pricing page for more details)

G2 Reviews: 4.9/5 (link to customer reviews)

2. Salesloft

With AI-powered features, Salesloft empowers your sales team to close more deals, forecast accurately, and coach teams to success. 

Providing real-time data insights enables managers to optimize pipelines, reduce ramp time, and conduct meaningful coaching conversations. 

Sales Loft Dashboard

With Salesloft, managers can identify coaching opportunities quickly, set goals tied to outcomes, and replicate top performers’ success across the team.

Its user-friendly interface simplifies B2B sales processes, making 1:1 coaching accessible to all team members.

Pros: Valuable insights for optimizing sales performance and coaching strategies.

Cons: Some users may find it challenging initially to utilize all the features fully.

Primary Use Case: Improve sales performance, increase productivity, and retain top sales talent through personalized coaching and data-driven insights.

Pricing: Offers three pricing plans: essentials, advanced and premier. Custom pricing is also available for business-specific needs. (Check their pricing page for more details)

G2 Reviews: 4.5/5 (link to customer reviews)

3. Avoma

Avoma is an excellent sales coaching software that offers advanced AI Meeting Assistant and Conversation Intelligence solutions

It helps sales teams before, during, and after meetings by providing features like automatic recording, transcription, collaborative note-taking, and AI-generated notes. 

Avoma Dashboard: conversation intelligence

With Avoma, managers can gain critical insights for data-driven decisions and coaching, making it easier to improve sales performance.

Pros: Covers the entire meeting lifecycle, AI Meeting Assistant for valuable insights and suggestions.

Cons: The formatting of the characters could be more flexible, periodic small software bugs, limited CRM integration.

Primary Use Case: Enhance sales coaching and performance and optimize sales conversations before, during, and after meetings.

Pricing: Basic plan is free, while the starter plan starts at $19/m. (Check their pricing page for more details)

G2 Reviews: 4.6/5 (link to customer reviews)

4. Gong

Gong is a top-notch sales coaching software designed to turn good reps into superstars.

It offers manager-led coaching, self-coaching for reps, and peer coaching to replicate best practices and boost sales performance. 

gong dashboard: conversation intelligence software

With automatic call recording, transcription, and analysis features, Gong provides fast, efficient, and personalized coaching insights to improve sales processes and close rates.

Pros: Analytically breaks down every call, covers all aspects of sales coaching, auto-generated, searchable transcripts.

Cons: Tough onboarding and shared calls expire too quickly.

Primary Use Case: Enhance sales coaching efforts by providing real-time insights and actionable feedback

Pricing: Depends on a few factors specific to your team. (Check their pricing page for more details)

G2 Reviews: 4.6/5 (link to customer reviews)

5. Chorus by Zoominfo

Chorus is a powerful sales coaching and conversation intelligence software designed to help teams replicate winning behaviors and improve performance.

It surfaces practical examples for coaching, offering consistent coaching through scorecards and reducing ramp time for new hires. 

Chorus dashboard: conversation intelligence software

Features like Smart Playlists and peer review enable organizations to turn tribal knowledge into organizational knowledge, driving governance for processes and up-leveling team skills.

Pros: Surface winning behaviors, onboard new hires faster, easy to use. 

Cons: The interface is kind of cumbersome and confusing at times.

Primary Use Case: Enable teams to improve performance, replicate successful behaviors, and reduce ramp time for new hires.

Pricing: Depends on your specific needs. (Check their pricing page for more details)

G2 Reviews: 4.5/5 (link to customer reviews)

6. Clari

Clari offers a comprehensive sales coaching platform to help sales teams improve their skills, knowledge, and confidence. 

It emphasizes personalized coaching tailored to each individual’s strengths and weaknesses, fostering a positive culture of ongoing improvement. 

Clari Dashboard

Clari enables managers to refine sales processes by identifying and addressing team members’ specific needs, ultimately leading to enhanced sales performance and revenue growth.

Pros: Makes pipeline viewership so much simpler and allows rep to update your everything much quicker.

Cons: Does not have automated alerts to email when something changes in the forecast.

Primary use Case: Help sales teams enhance their skills, close more deals, and contribute to overall revenue growth

Pricing: Depends on your specific needs. (Check their pricing page for more details)

G2 Reviews: 4.5/5 (link to customer reviews)

7. Hubspot Sales Hub

The next sales coaching software in our list is HubSpot Sales Hub that software that helps sales teams improve productivity and deepen customer connections. 

With features like email tracking, sales automation, and deal management enable reps to prospect smarter and close deals faster. 

Hubspot dashboard

The platform’s analytics and reporting tools provide valuable insights for managers to forecast revenue and identify coaching opportunities.

Pros: A wide range of tools, from prospecting and lead management to sales automation and forecasting.

Cons: Too expensive for large teams.

Primary use Case: Empower sales teams to improve productivity, streamline sales processes, and drive revenue growth.

Pricing: Professional plan starts at $800/m (Check their pricing page for more details)

G2 Reviews: 4.4/5 (link to customer reviews)

8. ExecVision

ExecVision is a top-notch sales coaching software that simplifies feedback and boosts performance using real conversation insights. 

Its Coaching Plans help managers identify performance gaps and create targeted plans for improvement, while customizable scorecards ensure alignment with specific training goals. 

execvision dashboard

The platform’s focus on post-call analytics and coaching promotes lasting behavior change, and its feedback request feature empowers users to seek assistance when needed. 

Pros: Customizable scorecards for tailored coaching and feedback request feature empower users to seek assistance.

Cons: Takes time for the calls to be uploaded into ExecVision, many times calls would be lost somewhere which made it difficult to track actual results from calls. 

Primary use Case: Help managers and reps improve performance by analyzing and providing feedback on real conversation data.

Pricing: Depends on your specific needs. (Contact for more details)

G2 Reviews: 4.5/5 (link to customer reviews)

9. Showpad Coach

Last but not least, Showpad Coach is an innovative sales coaching software that helps turn sales teams into top performers. 

It offers scalable onboarding programs, bite-sized learning experiences, and AI-assisted coaching to empower reps with confidence. 

ShowPad Coach Dashboard

The platform enables managers to identify top-performing behaviors, create targeted training plans, and make insight-driven decisions with analytics.

Pros: Scalable onboarding and training programs, AI-assisted coaching with instant feedback.

Cons: Reporting needs more work. Need better insights and easier navigation through the available data.

Primary use Case: Onboard new hires, train and certify sellers, and provide ongoing coaching to drive consistent sales performance.

Pricing: Offer essential, plus, and ultimate plans. (check their pricing page for more details)

G2 Reviews: 4.4/5 (link to customer reviews)

C. Benefits of sales coaching software

  1. Get data-driven insights: Gain actionable insights from sales interactions to tailor coaching strategies effectively.
  2. Get real-time feedback: Provide timely feedback and coaching to sales representatives for immediate improvement.
  3. Provide consistent training: Ensure consistency in training programs across the sales team for better performance alignment.
  4. Track performance: Monitor sales performance metrics and track progress over time to identify trends and areas for improvement.
  5. Enhance productivity: Streamline coaching processes and automate routine tasks to maximize productivity and focus on strategic initiatives.

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D. Get Started with the Best Sales Coaching Platform

If you’re looking to invest in a future-age sales coaching software, look no further than Enthu.AI.

This powerful platform offers a comprehensive suite of features, including conversation intelligence, speech analytics, quality assurance, call monitoring, and quality management

With Enthu.AI’s advanced analytics and personalized recommendations, you can effectively empower your sales team to achieve better results.

Unlock the potential of your sales force and take your business to new heights with Enthu.AI.


Confused about which sales training should I choose? The truth is that there’s no perfect sales training software for everyone.

The best choice depends on your organization’s specific goals and objectives. 

To choose the right tool, it’s always a smart idea to try free trials, read user reviews, and talk to your team to make sure everyone agrees.

With the right sales coaching software, you’ll help your sales team do better than expected, improve their connection with customers, and lead your business to more success.

So, don’t wait – start learning, developing skills, and improving your sales today. 


1. How big is the sales coaching software market?

According to a recent survey by 360 Market Updates, the Sales Coaching Software market was valued at US$ 2525 million in 2022. It is projected to grow to US$ 4142.7 million by 2031, with a Compound Annual Growth Rate (CAGR) of 7.1% from 2024 to 2031.

2. What is an example of sales coaching?

An example of sales coaching involves a sales manager providing personalized feedback and guidance to a sales representative based on their performance in real sales interactions. This could include analyzing call recordings, role-playing scenarios, and providing constructive feedback to help the sales representative improve their sales techniques and achieve better results.

3. Is sales coaching profitable? 

Yes, sales coaching can be highly profitable for businesses. By investing in the development and improvement of their sales team through coaching, organizations can experience increased sales productivity, higher conversion rates, improved customer satisfaction, and ultimately, greater revenue and profitability. 

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