AI is no longer a new concept that we used to talk about. Today we can see a lot of commercial sectors using the technology to improve customer satisfaction. Call centers are one of those that have always used various technologies to better their service. And, today we see AI dominating the call centers with its endless profitable application.
How many of us knew that the first invention of AI dates back to 1943. However, it wasn’t until 1956 when the American Computer scientist John McCarthy adopted the word “Artificial Intelligence” at the Dartmouth Conference.
Are you curious to know how you can use AI in the contact centers and make more money?
Whenever we talk about AI, the first basic examples hitting our minds are Google, Siri, and Alexa. They are always ready to guide you through any queries you ask- either through speech or text.
For example, When we ask Siri to “play music,” it follows the command like a human. After all, the ultimate goal of AI is to provide a human-like experience.
Hence, it is no wonder that AI technologies dominate call centers. These are used in call centers not only to provide an amazing customer experience but also to evaluate a call agent.
In fact, AI is becoming the new future that everyone has to accept. Especially after the recent pandemic, people expect quality customer service from their brands. And ‘quality’ can never waste time asking the clients for the same data again and again (such as their names, problems, etc.)
It is true that people still get to talk to an agent today. But, the AI does most of the preliminary work. So, by the time a customer talks to a human agent, the executive already knows who they are talking to and their issue.
This article will discuss how AI revamps the call centers and provides an exceptional customer experience- ultimately saving your business from falling apart.
Types of Available AI Technologies
Two megatrends have changed the business scenario completely- the mass adoption of smartphones and widely available cloud services along with lots of machine-learning tools.
A lot of call centers would state that customer experience is the main reason they have chosen AI. In fact, the chances are very high that you have at least talked to such an AI customer assistant once recently.
Here are the available types of AI services used by call centers globally.
1. Conversation Bots
Conversation bots are the most common type of AI. These are used to generate a conversation between the computer and the customer to provide a solution/service. For example, you might have seen some pop-out chat boxes on some websites prompting you to talk to their executive. Those are chatbots.
In this process, it first listens or reads what the customer is saying. If the input is a voice, it uses ASR (Automated Speech Recognition) or voice recognition to understand and translate it to a machine-readable format.
Next, the AI decrypts what the text means. At this stage, it uses Natural Language Understanding, NLU (one part of Natural Language Processing), to understand the text’s intent.
Now, after understanding the intention behind the text, the application forms a response using Dialog Management. It then converts the response into a human-understandable format. In doing so, it uses Natural Language Generation, NLG- another part of NLP.
Based on the query’s type (text or speech), the application then responds to the customer in the same format or both. It is how conversation AI works.
There are two types of conversation bots-
A. Speech Bots
Speech bots are the voice assistants that we talk to. A very simple example of a speech bot is Siri. When you ask Siri, Alexa, or Google to do something, they listen to you and try to deliver your query.
It is how you get to talk to the voice assistants or ask them anything while receiving a human-like response.
B. Chat Bots
According to a report, 69% of customers prefer text-based communication with brands rather than calls. You have probably seen some of the websites having chatbots.
They often pop up after you have spent some time on their site. Or, while trying to contact a service provider, you usually have come across chat options where you are first asked a couple of questions and provided solutions based on them.
These are chatbots. They can initiate a conversation and learn customers’ intent while providing them with possible solutions like a human being.
2. Speech Analytics
Speech analytics is a very popular AI used across call centers. It is a process to analyze the recorded conversations or calls with customers, which help to gather enough information, their intent, etc.
For example, it is often not possible to listen to a 30-min recording and find the buried information.
But Enthu.AI’s efficient Speech analytics makes it possible by providing a detailed report on how the call went and what the customer wanted. It helps your enterprise to grow and better future interaction.
3. Predictive Analytics
Predictive analytics is another valued AI used by a lot of call centers to analyze historical customer behaviors using statistics and numbers to support data-driven decision-making.
It records everything happening within the call. The prediction is based on the interaction, words used, duration, satisfaction, etc.
4. Predictive Call Routing
Predictive call routing is a technology that uses machine learning to learn a customer’s interaction by understanding past behaviors, responses, product preferences, etc.
The evaluation then ranks your call center executive based on their experience, personality traits, customer handling capability, etc., who would be a better fit to interact with such a client.
If put simply, predictive call routing is a technology that predicts the best agent-customer interaction and routes the call accordingly.
5. Sentimental Analysis
Sentiment analysis is a very helpful AI technology that helps to provide you with information about customers’ attitudes, emotions about a certain product, your campaign, brands, etc.
It analyses the customer’s input (through voice or text) and determines the emotional input. During the process, it scans words, the vocabulary used, sentences formed, tone, etc., to assess the nature of the interaction in text messages, emails, chats, or phone calls.
Based on the reports, the AI can recommend some solutions to the agent, who can use his skills and decide on the best available option.
6. Agent Quality Analysis and Training
Call centers consider several factors while evaluating an agent, such as how long an agent is speaking to the customer, how long it took to solve the issue, and the result on a customer survey form. However, these methods can never provide a true validation of their services.
Apart from helping you gain strong customer experience support, AI also helps you train your executives by analyzing them properly. For example, Enthu.AI analyzes your executives’ conversations with clients and auto shells opportunities accordingly.
It then draws out the conversation insights that can provide better coaching opportunities for agents and your teams.
Why Should a Contact Center Think about Employing AI?
1. From Call Center to Tech-Enabled CX Company
AI has enlarged the horizon of technological and commercial possibilities. It helps the call centers provide a better service while relieving the entire burden of their executives.
For any brand to succeed, they would need to be top on the customer experience. Otherwise, customers would never recommend a brand or do business.
Call centers play a significant role in the game. Since your team will be interacting with customers, it is your responsibility to satisfy their demands.
With the help of AI, you can understand a customer’s intent, emotion, problems beforehand while having some AI-predicted solutions ready. Moreover, your customer wouldn’t be asked to repeat their information time and again before talking to an executive.
AI makes the whole process very smooth, providing an exceptional customer experience. Thus, with the help of an AI, you can uplift your business standard- from a call center to a CX company.
Time is a precious thing for both your business and your client. Neither your client nor your executive would like to spend hours talking about useless solutions. AI makes it easy for your call center, though.
It records the necessary data from a customer and tries to provide a custom AI-generated solution (in the forms of FAQs, threads, etc.).
If nothing works, it directs the customer to a suitable executive while providing the executive with enough data beforehand.
AI also scans the customer’s intent and emotion and predicts call routing. Hence, the executive already knows who they are and their issue and is the best to handle it personally.
It saves a lot of time. Customers love it because it is fast and they don’t have to keep repeating it.
3. Automation of Reports
One of the best advantages of using AI in call centers is that it generates reports automatically. For example, Enthu.AI monitors and records all your calls.
It then analyzes the call and determines the mood and response from both your executive and the client. Finally, the report will contain the actions taken by your executive, whether it satisfied the customer, how well the customer was satisfied, etc.
The report automation helps to train your team, better your responses, and provide the best customer experience. In fact, you don’t have to go through each call to understand how it went.
Instead, a 30 min call can be understood within 2 minutes by looking at these reports.
4. Decision making easy
Using sentimental analytics, AI can quickly determine a customer’s behavior and assess their problems. It can then provide probable solutions to the customer rep on call.
The AI will also help understand the customer’s emotions, significantly impacting the solution prediction.
It makes decision-making easy for the customer executive and improves customer experience significantly. By helping in decision-making, AI also saves a lot of time simultaneously.
5. Process Improvement
AI reports are a great way to improve your team and coach them accordingly. You don’t have to listen to long conversations to determine how an individual executive is performing.
It also scans the customer’s intent, sentiment, emotion, problem, etc., and prepares a detailed report to find room for improvement.
Enthu.AI analyzes all your conversations between customers and individual customer rep and processes a surface for you to train them accordingly.
6. Get More Business by Creating AI Differentiation.
AI brings you more business through the differentiation barrier on all three dimensions–
- Customer Experience.
When clubbed with human intelligence, AI improves the quality of call centers. It provides a far better output as compared to only human interactions.
It also saves cost since it creates a lot of optimization opportunities. It also saves a lot of time, providing you room for more business.
Finally, it stops a business from falling due to poor customer experience. Call centers can benefit vastly from AI tools. It smoothens and accelerates the whole process while providing a superior output.
It results in superior customer experience, resulting in a high customer retention rate for businesses.
Even though we are talking from a general perspective, we can’t overlook the impact of the Covid-19 pandemic on the market.
Ever since it happened, the expectations for a dedicated customer support team have been high. Any company that cannot provide such a service will doom eventually.
Many believe that AI will eventually replace human intelligence. However, after this detailed discussion, it is clear that you can enhance the customer experience even more by incorporating AI tools with your human executives.
Efficient engineers have designed Enthu.AI to provide a seamless experience. It records and analyses all your calls, gives you a detailed report, and ensures that both your customers and team are on the same page.
It saves cost, provides a better CX, and eventually helps your business grow. So, keep yourself up with AI technology to save your business in this rapidly changing environment.
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