9 Best Sales Training Software in 2024

Congratulations! You’ve built a world-class product.

Your marketing team has put their heart and soul into creating a good buzz for this new product.

But despite all the hype and excitement, your sales team is not able to convert those leads into sales.

They fail to identify potential customers, communicate effectively with them, build lasting relationships, and close deals with confidence.

No matter how incredible your products or services are, your sales team is not equipped to capitalize on the opportunity at hand without the necessary knowledge and skills.

If you’re serious about optimizing your sales performance and turning your team into a powerhouse of productivity and success, then it’s time to consider investing in sales training.

And what better way to do that than with advanced sales training software?

When it comes to shaping the team that holds your company’s growth in their hands, the right software can make all the difference.

That’s why we’ve curated a list of the top 9 sales training software solutions to help you unlock your sales team’s full potential in 2024. 

A. What is sales training software?

Sales training software is like a virtual coach for sales teams. It’s a tool that helps them learn and improve their selling skills in a smarter and more organized way. 

Imagine it as a digital classroom where salespeople can practice different scenarios, like talking to customers or using new sales techniques. This training equips salespeople with various sales training ideas and practices to improve their performance. 

For example, if you sell gadgets, this software helps you learn how to explain their features and handle customer doubts. 

It keeps track of how your team is doing so you can see where they need to get better. It helps them improve at their job and ultimately sells more products and services.

B. Best sales training tools to invest in 2024

1. Enthu.AI

Enabled by advanced speech AI and analytics, Enthu.AI is a rockstar conversation intelligence and sales training software to invest in 2024.

Its various advanced features, coachable moments, and user-friendly interface help your sales team learn and grow faster.

Let your sales team find and rate specific call moments, share feedback, and exchange real-time sales tips.

Moreover, bookmark specific calls as well as track & measure your reps’ calling improvements over time. 

From call transcription to moment analysis, call filtering, call monitoring, agent level analysis, and more, Enthu.AI various robust features help you improve your sales representative skills. 

Pros: Instant feedback and exchange of sales tips, the ability to bookmark calls from top performers, and features like call transcription, moment analysis, and agent-level insights.

Cons: More specifically for call center and customer service businesses. 

2. HubSpot Sales Hub

HubSpot Sales Hub is another excellent sales training software due to its comprehensive features that boost productivity and deepen customer connections. 

No matter how challenging your sales problems are, this cutting-edge tool enables your team to stay organized and effective throughout so they can build high-converting pipelines.

It prioritizes quality over quantity, offering tools for prospecting smarter, accelerating revenue growth, and scaling insightfully. 

With features like lead management, email tracking, sales coaching solution, and advanced analytics. 

Sales Hub empowers sales teams to streamline their processes and close deals more effectively.

Pros: A unified platform for analyzing sales performance, user-friendly interface, customizable templates, workflow and reporting. 

Cons: Too expensive for larger teams, no auto-save feature, and sometimes information gets lost.

3. Zoho Learn

The next sales training software on our list is Zoho Learn, which helps your reps develop technical and interpersonal skills to close deals confidently. 

With automated training processes, collaborative learning tools, and robust tracking capabilities, Zoho Learn streamlines sales training efforts while reducing costs associated with traditional methods. 

Its centralized platform facilitates easy access to training materials, ensuring reps can enhance their skills at their own pace. 

Zoho Learn’s ability to build customized training programs, assess sales skills, track progress, and foster discussions makes it a valuable asset for organizations aiming to optimize their sales performance.

Pros: Interactive and tailored sales training courses, sales reps’ assessment tools, and real-time reporting 

Cons: Pricing plans are too robust, and for a small startup can become pricey very fast, and some users might find it initially challenging to navigate and set up.

4. Second Nature AI

Second Nature’s AI-powered role plays are an engaging way for your sales representatives to learn skills.

With engaging role-plays and interactive learning experiences, your sales reps can master skills effectively while significantly reducing onboarding time. 

Its intuitive platform allows for easy creation and customization of training courses.

It ensures they stay up-to-date with company messaging and compliance requirements. 

With built-in AI tools and manager dashboards, Second Nature provides valuable insights into participation and performance. It enables managers to identify strengths and areas for growth effortlessly. 

Pros: Engaging AI-powered role plays, easily creating customizable training courses, and built-in AI dashboards for visibility and reporting. 

Cons: May not support all browsers and devices, has fewer languages, and may require some time to set up and use. 

5. Mind Tickle

Designed to address the critical need for continuous learning in sales teams, Mind Tickle keeps your reps ready for anything.

Offering targeted training materials and real-time skill gap identification ensures that sales reps are always prepared for their calls.

All this results in increased confidence and higher win rates. 

The platform’s AI-powered spaced reinforcements prevent skill erosion, while its asset hub provides just-in-time content for reps to access essential resources easily. 

Mindtickle’s emphasis on reinforcement, collaboration, and readiness makes it an attractive choice for organizations looking to elevate their sales training efforts.

Pros: Prioritize ongoing learning with AI-powered reinforcements, enable real-time tracking of sales teams’ skills, and promote collaborative learning. 

Cons: The layout is sometimes confusing, and the video creation features are not as easy and intuitive.

6. Showpad

Offering seamless onboarding, training, and coaching solutions, Showpad Coach accelerates sales cycles, promotes higher quota attainment, and empowers managers to get more out of new hires faster. 

Its AI-assisted coaching provides actionable feedback on sales pitches, while the platform’s analytics and insights enable insight-driven decisions to invest in impactful training activities. 

With Showpad, you can arrange sales training encompassing courses and real-world assignments. Its interactive courses, live video training, and real-time dashboards to learn new skills in a more engaging and fun way. 

Pros: A comprehensive AI-powered onboarding, training and coaching, and advanced analytics and insights for data-driven decisions.

Cons: Minimal design, organizing the content is sometimes tricky and unclear, and  inability to navigate around strict firewalls.

7. Brainshark

With the flexibility to deliver engaging, on-demand training anytime and anywhere, Brainshark accelerates onboarding and ensures continuous learning for sales teams. 

The platform allows for certification tracking, ensuring mandatory training is completed efficiently.

It lets your sales team close deals in less time, retain critical skills & knowledge and automatically get certifications & badges.

The Brainshark Mobile App makes the learning content accessible even in areas with low connectivity, catering to the needs of mobile reps.

The ability to manage live events alongside on-demand training adds a holistic touch to the training approach.

Pros: On-demand and mobile-friendly approach, automated certification and badging, online & offline mobile app features, and customizable learning activities. 

Cons: Not intuitive to use for less tech-savvy personnel and the mobile app currently only supports IOS devices.

8. EdApp

EdApp offers a comprehensive solution for onboarding, training, assessing, tracking, and certifying sales teams. With a user-friendly interface and AI-driven features like AI Create, EdApp streamlines the course creation process, saving time and effort. 

Its extensive course library, editable templates, and customizable content empower organizations to tailor training to their specific needs. 

The platform’s admin portal allows for seamless management of users, content, and data, while the learner portal ensures higher completion rates with engaging microlearning courses. 

Pros: AI-driven course creation, over 1,000 ready-made courses, user-friendly interface, and customizable options. 

Cons: A bit of a learning curve to overcome when designing or modifying courses, and set up of live lessons can be confusing.

9. Seismic

The last sales training software on our list is Seismic, designed to empower sales teams to achieve peak performance. 

With a focus on learning, coaching, buyer engagement, and enablement intelligence, Seismic provides a unified platform for sales enablement that enhances productivity and drives revenue growth.

 Its robust learning and coaching capabilities, personalized onboarding, and extensive content management tools make it a valuable asset for sales leaders and reps alike. 

Pros: A single hub for onboarding, learning, coaching, personalized content management tools and actionable insights to replicate successful sales methodologies.

Cons: Lack of integration with Salesforce, difficult to edit/update LiveDoc content, and the search feature is complex at times.

C. What to look for in sales training software?

1. Ease of Use: Look for a platform with an intuitive interface and user-friendly features to ensure quick adoption by your sales team.
2. Customization: Choose a software that allows you to customize training content and modules to align with your company’s specific needs and objectives.
3. Analytics: Prioritize platforms with robust analytics capabilities, including performance tracking and real-time feedback, to measure the effectiveness of your training programs.
4. Integration: Opt for software that seamlessly integrates with your existing CRM systems and other sales tools to maximize efficiency and productivity.

D. Get started with the best sales training platform

Investing in the right sales training software is key to enhancing your sales team’s performance and productivity.

You can choose one of the above sales training tools as per your needs and budget. 

With features like conversation intelligence, speech analytics, and quality assurance, Enthu.AI offers a comprehensive solution to empower your team and drive results. Ask for a FREE demo now.

Conclusion

Sales training software plays a crucial role in equipping sales teams with the skills and knowledge needed to succeed in today’s competitive market. 

Whether you’re looking for advanced conversation intelligence tools or user-friendly learning management systems, there’s a wide range of options available to meet your specific requirements. 

By carefully evaluating your needs and considering factors such as ease of use, customization, analytics, and integration capabilities, you can select the best sales training software to elevate your team’s performance and achieve your business goals.

FAQs

What is SaaS sales training?

SaaS sales training uses online software to teach sales teams essential skills and product knowledge, replacing traditional in-person training.

Why is conversation intelligence important for sales training?

Conversation intelligence helps sales teams analyze interactions with customers to improve communication, identify successful strategies, and increase closing rates.

What is the best method for training salespeople?

The best training method combines interactive online courses, role-playing exercises, shadowing experienced reps, and ongoing coaching to support individual learning needs and maximize effectiveness.