As businesses navigate through ever-evolving market dynamics, the demand for sales professionals with refined skills, adaptive techniques, and strategic insight has never been more pronounced.
When your sales team is struggling to meet its goals, it’s time to take a closer look at your sales coaching strategy.
As a sales manager or coach, it’s your responsibility to provide adequate guidance to bring the best out of your sales professionals.
The latest report states, “A company can improve win rates by as much as 29% with effective sales coaching.”
In today’s technologically advanced world, one of the great ways to effectively coach your sales team is by using sales coaching tools.
These modern tools can make you a better coach by providing innovative features that help you tackle specific issues, understand your team’s performance, and make coaching fun, fresh, and exciting.
Since there are a plethora of sales coaching software in the market, choosing the right tool for your needs is always challenging.
Whether you’re a seasoned sales professional or a novice business owner searching, discover the best sales coaching tools to elevate your sales game to new heights.
How we analyze and select Sales Coaching Software?
After extensive research and evaluation, we’ve curated a list of premier Sales coaching software. Our meticulous process involved considering factors such as user experience, G2 ratings and reviews, cost-effectiveness, and scalability.
We’ve thoroughly evaluated these tools based on their capabilities in sales coaching , sales training call automation, sentiment analysis, transcriptions, conversation intelligence, and provision of performance metrics.
Our dedicated efforts aim to provide marketers with valuable insights, empowering them to select tools that foster business growth effectively.
A. What is a sales coaching software?
Sales coaching program is a technological solution that helps sales managers or leaders streamline and optimize the sales coaching process.
These modern tools leverage advanced analytics and artificial intelligence to analyze sales interactions, identify areas for improvement, and provide actionable insights for sales representatives and coaches.
B. 9 Best sales coaching software in 2024
1. Enthu.AI
The very first sales coaching software in our list is Enthu.AI, and there are multiple reasons.
Its advanced analytics and conversation AI helps you coach and nurture your sales teams half of the time.
Specifically designed for call centers and customer care businesses, it helps find specific call moments that warrant agent coaching and training (e.g., competitor comparisons, sales objections, legal & compliance, etc.).
With features like call transcription, playback library, exhaustive call filtering, custom feedback forms, and moment analysis, it offers comprehensive insights for coaching.
Its integration with CRMs and VoIPs ensures seamless use within existing systems.
This is why Enthu.AI is used by ‘N’ number of users and always rated 4.9/5 on software review platform G2.
The interface looks nice. Integrations are ready quickly. Have low costs, great monthly subscription. Best call transcription with analysis! Responsive team. Highly recommend!
Alex McConville
Head of Central Sales
Enthu. AI is an amazing and flexible conversational intelligence with strong integration capabilities. Provides high level of accuracy on call transcript and has strong word recognition.
Scott Bierbryer
Chief Revenue Officer
Best For:
- Use cases supported: Quality assurance, agency coaching, process improvement, customer experience.
- G2 Rating: 4.9 out of 5
- Languages supported: English, French
- Key features: Top accuracy, 100% call coverage, agent-wise analysis, custom call moments, custom evaluation forms.
- Pricing: Custom
2. Salesloft
With AI-powered features, Salesloft empowers your sales team to close more deals, forecast accurately, and coach teams to success.
Providing real-time data insights enables managers to optimize pipelines, reduce ramp time, and conduct meaningful coaching conversations.
With Salesloft, managers can identify coaching opportunities quickly, set goals tied to outcomes, and replicate top performers’ success across the team.
Its user-friendly interface simplifies B2B sales processes, making 1:1 coaching accessible to all team members.
- Primary Use Case: Improve sales performance, increase productivity, and retain top sales talent through personalized coaching and data-driven insights.
- Pricing: Offers three pricing plans: essentials, advanced and premier. Custom pricing is also available for business-specific needs.
- Key Features: Auto-Dialer, Call List Management. Call Recording.
- G2 Reviews: 4.5/5
After analyzing user reviews of Salesloft from respected platforms such as G2 and Capterra, we thoroughly assessed the functionality, generating these insights.
Pros
- 90% of users satisfied using Salesloft for their sales outreach initiatives has increased their productivity and efficiency.
- Majority of users believe in seamless integration of Salesloft with Salesforce.
- The platform effectively automates repetitive tasks such as email and follow-ups. It saves time.
- SalesLoft higher response rates and better relationship-building with prospects, ultimately leading to improved sales outcomes.
- The Platform’s analytics and reporting features provide valuable insights into outreach performance.
Zachary P.
I like the clean UX interface and how Salesloft tracks views, opens, etc. I also like being able to call through SalesLoft.
Cons
- Around 80% of users expressed dissatisfaction with the usability of the platform.
- More than half users raised concerns about the accuracy of data.
- Customer support response time is very high.
- Majority of customers face difficulty in call quality and technical issues.
Anonymous User
It would be nice to be able to include multiple contacts to one account at scale as opposed to needing to do so individually.
3. Avoma
Avoma is an excellent sales coaching software that offers advanced AI Meeting Assistant and Conversation Intelligence solutions.
It helps sales teams before, during, and after meetings by providing features like automatic recording, transcription, collaborative note-taking, and AI-generated notes.
With Avoma, managers can gain critical insights for data-driven decisions and coaching, making it easier to improve sales performance.
- Primary Use Case: Enhance sales coaching and performance and optimize sales conversations before, during, and after meetings.
- Pricing: Basic plan is free, while the starter plan starts at $19/m.
- Key Features: Call Analytics, Post-Meeting Tools, Speech-to-Text
- G2 Reviews: 4.6/5
Best For
Pros
- 90% of users are satisfied with the platform’s time management system.
- Most of the users are satisfied with their User-friendly interface.
- Almost 85 % users found powerful collaboration features.
- Easy access to call recording and transcripts.
- 82% of users highlighted Avoma’s ability to provide valuable data-driven insights.
Cassandra S.
Avoma records all of my meetings and recaps the key takeaways, my action items, my clients’ action items, and more.
Cons
- 40% of users expressed dissatisfaction regarding the onboarding process.
- Approximately 32% of customers found limitations in platform’s integration capabilities.
- 30% of users expressed dissatisfaction about its costs.
Jeremy B.
With the proliferation of AI, there are a lot of tools in the marketplace now that provide similar features at a lower cost.
4. Gong
Gong is a top-notch sales coaching software designed to turn good reps into superstars.
It offers manager-led coaching, self-coaching for reps, and peer coaching to replicate best practices and boost sales performance.
With automatic call recording, transcription, and analysis features, Gong provides fast, efficient, and personalized coaching insights to improve sales processes and close rates.
- Use cases supported: Revenue optimization, sales training
- G2 Rating: 4.7 out of 5
- Key features: Capture communications, supports integrations with various apps. Real time nudges. Deal qualification
- Pricing: $1000 per agent per month
After carefully going through numerous customer reviews of Gong from trusted platforms such as G2 and Capterra, we have curated the following analysis.
Pros
- Gong helps users better understand their phone calls by providing in-depth call analysis, including talk ratios, conversation lengths, and topic breakdowns.
- With its quick access and topic searching features, the software makes it streamlined to review calls quickly by letting users find specific parts of conversation and topics easily
- 94% of users found Gong’s data helpful for coaching sessions because it tracks key metrics such as talk time, question frequency, and reps’ strengths and weaknesses.
- The software helps reps better engage with customers by understanding client needs and communication preferences through statistical data.
- Gong helps users make intelligent decisions using data from calls, helping them decide on sales strategies and how to improve products and customer relationships.
Densy J.
Gong has been super helpful in our introduction & discovery calls. I feel more confident taking calls as I know Gong will be there to capture everything – and help me through my pipeline through its tracker.
Cons
- This tool doesn’t always understand other languages (except English), making it difficult for some users who require accurate transcriptions in their preferred language.
- Nearly half of the users felt that it doesn’t record calls correctly, especially with webinar software, which may lead to missed opportunities for valuable insights and training.
- 5 out of 10 users mentioned that transcriptions aren’t always right, especially for technical or industry-specific terms, making it hard for users to understand.
- Gong doesn’t give enough options to follow the rules about recording calls and keeping things private, which is a problem for some companies.
- Many users found it challenging to locate specific calls due to the platform’s new timeline layout, wasting time searching for relevant information.
Miles B.
maybe that it doesnt have enough versatility sometimes i think that the dialauge gets messed up or that there really is no way of reading what happens next in the call
5. Chorus by Zoominfo
Chorus is a powerful sales coaching and conversation intelligence software designed to help teams replicate winning behaviors and improve performance.
It surfaces practical examples for coaching, offering consistent coaching through scorecards and reducing ramp time for new hires.
Features like Smart Playlists and peer review enable organizations to turn tribal knowledge into organizational knowledge, driving governance for processes and up-leveling team skills.
- Primary Use Case: Enable teams to improve performance, replicate successful behaviors, and reduce ramp time for new hires.
- Pricing: Custom
- Key Features: Lead Monitoring, Integration to CRM/Marketing Automation, Data Accuracy
- G2 Reviews: 4.5/5
Best For
Pros
- Approximately 94% of users stated that the platform provides accurate contact information, including direct phone numbers and emails.
- 82% of users found the user interface intuitive and easy to navigate.
- The Platform’s integration capabilities with CRM systems like Salesforce setting new standards.
- Around 69% of users satisfied with significant improvements in their sales performance.
Lara M.
I love that I can filter and narrow down from hundreds of thousands of contacts to dozens. I need specific cell phone numbers of decision-makers in the manufacturing industry.
Cons
- Approximately 70% of customers expressed dissatisfaction with the accuracy of data.
- Users are not satisfied with customer support service as response time is very long.
- Around half of users raised ethical concerns regarding auto renewal policies.
- Most of the customers complained about data security potentially exposed sensitive company information.
Mossimo A.
Big learning curve. Occasionally there are severely outdated contacts.
6. Clari
Clari offers a comprehensive sales coaching platform to help sales teams improve their skills, knowledge, and confidence.
It emphasizes personalized coaching tailored to each individual’s strengths and weaknesses, fostering a positive culture of ongoing improvement.
Clari enables managers to refine sales processes by identifying and addressing team members’ specific needs, ultimately leading to enhanced sales performance and revenue growth.
- Use cases supported: Revenue intelligence, sales training
- G2 Rating: 4.6 out of 5
- Key features: Real time call recording, Battle cards, Deal Central, Mobile app
- Pricing: $60 per user per month
Best For:
Sales team, coaching and training in contact center industries
Pros
- 90% of customers are happy with its detailed analytics and call coaching, showing they find it helpful in improving call performance.
- The software’s interface is user-friendly and easy to use. It’s well designed, so the users don’t need any extensive training to operate it.
- 85% of customers liked Wingman’s seamless integration with meeting platforms like Zoom and Microsoft Teams for automatic call recording.
- Wingman’s call analytics and insights features help reps improve sales strategies and communication skills.
- 6 out of 10 customers appreciate Wingman’s real-time coaching during calls, which helps them improve their skills.
Dan B.
I enjoy creating keywords and phrases so our sales team can quickly validate if they are describing the product correctly or asking the right questions. The instant feedback is a game changer.
Cons
- Approximately 70% of customers are unsatisfied as the tool’s transcription is not 100% accurate, making it challenging to document calls precisely.
- Many users faced integration challenges with platforms like Zoom, where Wingman sometimes drops off during sessions.
- The pop-up notifications also distract during calls, which disrupts conversation flow despite providing insights.
- The software only supports recording in English, which can be challenging for users conducting sales calls in other languages.
- 3 out of 10 users found certain user interface aspects overwhelming, like separate call review screens, impacting navigation and user experience.
Eugene L.
Translation accuracy needs to be improved. Sometimes the recordings are not trabslated well. overall very good tool though, not many weaknesses that come to mind.
7. Hubspot Sales Hub
The next sales coaching software in our list is HubSpot Sales Hub that software that helps sales teams improve productivity and deepen customer connections.
With features like email tracking, sales automation, and deal management enable reps to prospect smarter and close deals faster.
The platform’s analytics and reporting tools provide valuable insights for managers to forecast revenue and identify coaching opportunities.
- Primary use Case: Empower sales teams to improve productivity, streamline sales processes, and drive revenue growth.
- Pricing: Professional plan starts at $800/m
- Key Features: Sales Force Automation, Reporting & Analytics, Sales Coaching software
- G2 Reviews: 4.4/5
We collected plenty of feedback from HubSpot users on sites like G2 and Capterra. This is what we learned.
Pros
- 90% of customers express satisfaction with the platform’s CRM integration.
- 78% of users are benefited with the email campaign features.
- Most of the users are satisfied with managing and tracking sales activity.
Keith L.
I have been in professional sales for over 15 years and have used many CRM tools, including the best-known names in the industry.
Cons
- Majority of users are not satisfied with the platform’s reporting feature.
- The platform’s pricing is not cost-effective as compared to the other platforms.
- Automation features are very less to streamline the sales process.
- Most of the users expressed dissatisfaction with customer support services.
Maggie S.
Gmail extension, althought I am unable to filter out my email warming emails so my CRM is a bit messy.
8. ExecVision
ExecVision is a top-notch sales coaching software that simplifies feedback and boosts performance using real conversation insights.
Its Coaching Plans help managers identify performance gaps and create targeted plans for improvement, while customizable scorecards ensure alignment with specific training goals.
The platform’s focus on post-call analytics and coaching promotes lasting behavior change, and its feedback request feature empowers users to seek assistance when needed.
- Primary use Case: Help managers and reps improve performance by analyzing and providing feedback on real conversation data.
- Pricing: Depends on your specific needs.
- Key Features: Sales Effectiveness, Sales coaching, Conversational Intelligence
- G2 Reviews: 4.5/5
Best For:
Sales team, coaching and training , Conversation Intelligence
Pros
- 90% of users for its ability to enhance sales performance.
- Most of the users are satisfied with features like call recording and performance tracking.
- 56% of users with its ability to improve the overall customer experience.
- 85% of customers appreciate ExecVision for its ability to deliver actionable insights from call data.
Anonymous User
Cons
- Approximately 40% of users expressed dissatisfaction about the complexity platforms onboarding process.
- 30% of reviewers noted limitations in ExecVision’s customization options.
- Half of customers raised concerns about Platform’s costly pricing plans.
Anonymous User
It is very costly.
9. Showpad Coach
Last but not least, Showpad Coach is an innovative sales coaching software that helps turn sales teams into top performers.
It offers scalable onboarding programs, bite-sized learning experiences, and AI-assisted coaching to empower reps with confidence.
The platform enables managers to identify top-performing behaviors, create targeted training plans, and make insight-driven decisions with analytics.
- Primary use Case: Onboard new hires, train and certify sellers, and provide ongoing coaching to drive consistent sales performance.
- Pricing: Offer essential, plus, and ultimate plans.
- Key Features: Sales Coaching, Sales enablement, sales performance
- G2 Reviews: 4.4/5
We gathered countless genuine user reviews about Showpad coach from sites such as G2 and Capterra. We have focused on the key aspects that are crucial for practical use. Here’s what we found:
Pros
- The Platform effectively safeguards sensitive data and mitigates cybersecurity risks, in protecting users digital assets.
- Approximately 75% of users satisfied ShadowPad for its intuitive and user-friendly interface.
- 56% of users were impressed with Platforms scalability, allowing businesses to adapt and grow without compromising performance.
- 90% of customers are satisfied with the platform’s comprehensive backup solutions.
Marni S.
ShowPad Coach works best for our Internal Use Case, new hire onboarding.
Cons
- About 45% of users faced difficulties in the configuration and installation process.
- Most of the Users experienced delays in data processing and system responsiveness.
- 35% of users expressed dissatisfaction with Platform’s customer support services.
Anonymous User
It was shocking how lacking in functionality the platform was compared to its competitors as well as how inflexible the options and customizations were
C. Benefits of sales coaching software
- Get data-driven insights: Gain actionable insights from sales interactions to tailor coaching strategies effectively.
- Get real-time feedback: Provide timely feedback and coaching to sales representatives for immediate improvement.
- Provide consistent training: Ensure consistency in training programs across the sales team for better performance alignment.
- Track performance: Monitor sales performance & coaching metrics and track progress over time to identify trends and areas for improvement.
- Enhance productivity: Streamline coaching processes and automate routine tasks to maximize productivity and focus on strategic initiatives.
D. Get Started with the Best Sales Coaching Platform
If you’re looking to invest in a future-age sales coaching software, look no further than Enthu.AI.
This powerful platform offers a comprehensive suite of features, including conversation intelligence, speech analytics, quality assurance, call monitoring, and quality management.
With Enthu.AI’s advanced analytics and personalized recommendations, you can effectively empower your sales team to achieve better results.
Unlock the potential of your sales force and take your business to new heights with Enthu.AI.
Conclusion
Confused about which sales training should I choose? The truth is that there’s no perfect sales training software for everyone.
The best choice depends on your organization’s specific goals and objectives.
To choose the right tool, it’s always a smart idea to try free trials, read user reviews, and talk to your team to make sure everyone agrees.
With the right sales coaching software, you’ll help your sales team do better than expected, improve their connection with customers, and lead your business to more success.
So, don’t wait – start learning, developing skills, and improving your sales today.
FAQs
How big is the sales coaching software market?
According to a recent survey by 360 Market Updates, the Sales Coaching Software market was valued at US$ 2525 million in 2022. It is projected to grow to US$ 4142.7 million by 2031, with a Compound Annual Growth Rate (CAGR) of 7.1% from 2024 to 2031.
What is an example of sales coaching?
An example of sales coaching involves a sales manager providing personalized feedback and guidance to a sales representative based on their performance in real sales interactions. This could include analyzing call recordings, role-playing scenarios, and providing constructive feedback to help the sales representative improve their sales techniques and achieve better results.
Is sales coaching profitable?
Yes, sales coaching can be highly profitable for businesses. By investing in the development and improvement of their sales team through coaching, organizations can experience increased sales productivity, higher conversion rates, improved customer satisfaction, and ultimately, greater revenue and profitability.
