Automated Quality Management: Everything You Need To Know About

let’s delve into how AQM is transforming the industry, making quality assurance more efficient, effective, and comprehensive than ever before.

Automated Quality Management

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Wondering how automated quality management is transforming call centers?

In the modern landscape of contact centers, where customer interactions happen at lightning speed, providing exceptional customer service has become an absolute necessity. 

Customers’ expectations are not only high but are continuously on the rise, making it imperative for companies to adapt swiftly to meet these ever-evolving demands.

Today, customers expect not just assistance but a personalized and seamless experience.

They want their issues resolved promptly, their inquiries handled with care, and their feedback valued. 

Moreover, they expect these services to be available round the clock and through various channels, from traditional phone calls to live chats and social media interactions.

This is where Automated Quality Management (AQM) emerges as a game-changer. 

It revolutionizes the way call centers ensure top-notch customer experiences. AQM is more than a trend; it’s a necessity in this fast-paced environment.

It’s the key to not only meeting but exceeding customer expectations.

In this article, we’re going to explore why.

upload a call

A.What is automated quality management?

Automated Quality Management is the use of technology-driven processes and tools to systematically monitor, evaluate, and enhance the quality of customer interactions.

Automated Quality Management, or AQM, is like a superhero for contact centers.

It’s all about making sure every customer interaction is top-notch. 

How does it do that? 

Well, it automates the entire quality management process, from checking interactions to coaching agents.

AQM scores 100% of your agents’ voice and text conversations with customers.

It’s like having a watchful eye on every single chat or call.

And it doesn’t stop there; it tells you why some interactions don’t score well and how you can make them better.

A cool thing about AQM is that it’s super flexible.

You can customize it to focus on specific areas or business units by telling it which questions to look at.

This means you’re not just randomly checking a few interactions; you’re diving deep into all of them.

Unlike old-school methods that only check 2% of the calls, AQM checks them all.

This gives managers a complete picture of how agents are doing and where they need a little help.

It even involves coaching, scheduling, and transcribing, making everyone’s life easier.

In today’s fast-paced contact centers, AQM is the secret sauce to ensure your agents perform at their best, keep an eye on compliance, and provide a consistent experience for every single customer.

B.Why is AQM important for call centers?

Importance of automated quality management

Call centers are the lifeline of many businesses, serving as the primary point of contact between customers and companies.

Ensuring the highest quality of service in these interactions is essential for building and maintaining customer loyalty.

Here’s why AQM is indispensable:

1. Improving quality

AQM tools continuously monitor calls and identify areas where agents excel and where they need improvement.

This data-driven approach helps to raise the overall call quality.

2. Tackling Compliance issues

Call centers must adhere to industry-specific regulations and compliance standards.

AQM ensures that these rules are consistently followed, reducing the risk of legal and financial penalties.

3. Conversation intelligence

Automated quality management software, such as Enthu.AI, use speech analytics to understand the content, tone, and sentiment of conversations.

This enables call centers to detect potential issues and resolve them promptly.

call monitoring - Enthu.AI Dashboard

4. Enhancing agent performance 

Automated quality management can coach and provide feedback to agents in real-time, helping them to develop their skills and deliver better service.

5. Better coaching

Think of AQM as your personal coach for agents.

It provides real-time feedback and guidance, helping your team develop their skills on the fly.

Better agents mean better service. It’s like having a coach on the field, making your team perform at their best.

Agent Coaching- Enthu.AI

C.Manual vs. automated quality monitoring

Quality monitoring is a critical aspect of managing customer interactions in call centers.

It ensures that customer service meets the desired standards and continuously improves. 

Traditionally, manual quality monitoring has been the standard practice.

However, with the advent of technology, automated quality monitoring has emerged as a transformative alternative. 

Let’s dive into the key differences between manual and automated quality monitoring to understand why the latter is gaining ground.

I. Manual quality monitoring

Manual quality monitoring relies on human evaluators to review and score a sample of customer interactions, typically through call recordings.

Manual vs automated quality monitoring

Here’s a closer look at the characteristics of manual quality monitoring:

1. Random sampling: Human evaluators select a random sample of interactions to assess.

This sampling method can be subjective, as it depends on the evaluators’ judgment.

Consequently, it might not cover all types of interactions or prioritize specific cases.

2. Limited coverage: Manual quality monitoring can only analyze a small portion of interactions due to resource limitations.

This limitation means that a substantial number of customer interactions are not reviewed, potentially missing valuable insights and opportunities for improvement.

3. Inconsistent analysis: Different evaluators may have varying standards and biases, leading to inconsistent scoring and feedback.

This inconsistency can result in differing interpretations of the same interaction, making it challenging to provide agents with uniform guidance for improvement.

4. Time-consuming: Manual quality monitoring is time-intensive, as human evaluators must dedicate substantial hours to listen to and assess calls or read through chat logs.

This process becomes impractical for large call centers handling numerous interactions daily.

5. Delayed feedback: Since evaluations are performed after the fact, feedback and coaching to agents may be delayed, impacting their ability to make immediate improvements and deliver better customer service.

II. Automated quality monitoring

Automated quality monitoring

Automated quality monitoring, on the other hand, leverages technology and artificial intelligence to streamline the quality assurance process.

Here’s how it differs from the manual approach:

1. Comprehensive coverage: Automated quality monitoring solutions evaluate 100% of customer interactions, leaving no conversation unturned.

This high coverage ensures that every call, chat, or email is reviewed, providing a complete picture of agent performance.

2. Data-driven analysis: Automation relies on objective data rather than subjective judgment.

Algorithms and speech analytics are used to assess interactions, offering consistency and reliability in the scoring process

3. Real-time feedback: Automated quality monitoring enables real-time feedback and coaching for agents.

Issues and areas for improvement are identified and communicated during the conversation itself, allowing agents to make immediate adjustments.

4. Efficiency: Automation significantly reduces the time and effort required for quality monitoring.

It can transcribe and analyze interactions quickly, allowing evaluators to focus on more complex assessments and coaching.

5. Customization: Automated quality monitoring can be customized to focus on specific criteria or questions, making it adaptable to different business needs and goals.

6. Scalability: Automated solutions are easily scalable and can accommodate the growing needs of large call centers without a proportional increase in resources.

D. How does Enthu.AI give you 100% coverage and in-depth analysis?

Enthu.AI’s AQM solution revolutionizes the quality management process by offering comprehensive and automated call monitoring, analysis, and coaching.

Here’s how it works:

Auto Call Monitoring: Enthu.AI’s call monitoring software helps agents to listen to 100% of calls, ensuring that no interaction goes unnoticed.

This high coverage is essential for obtaining a full picture of your customer service quality.

In-Depth Analysis: Through advanced speech analytics, Enthu.AI assesses every call for content, sentiment, and other crucial factors.

This deep analysis provides actionable insights that can be used to improve service quality and compliance.

Sentiment analysis -Enthu.AI Dashbboard

Real-Time Coaching: From call transcription to playback library, moment analysis, exhaustive call filtering and custom feedback forms, Enthu.AI various features helps calling teams to learn faster, correct mistakes and improve their performance.

This immediate coaching enhances the customer experience.

Quality Assurance: Enthu.AI’s AQM solution ensures that compliance issues are detected and addressed promptly, reducing the risk of regulatory violations.


Automated quality management, like a trusty sidekick, ensures that every interaction with your customers is top-notch.

It takes the guesswork out of quality management, scoring 100% of voice and text interactions to provide insights into what’s working and where improvements are needed.

This super tools for contact centers doesn’t just monitor – it coaches agents, it customizes to your specific needs, and it’s incredibly efficient.

In the battle of manual versus automated quality monitoring, AQM emerges as the clear winner.

While manual monitoring relies on random sampling, provides limited coverage, and can be time-consuming,

AQM is a powerhouse of comprehensive, data-driven, real-time efficiency.

It’s customizable and scalable, making it the go-to solution for modern contact centers.

Enthu.AI, with its AQM solution, takes quality management to the next level.

It ensures 100% coverage and in-depth analysis, offers real-time coaching, and reinforces quality assurance, all while simplifying and streamlining the process.

It’s the partner every call center needs to perform at its best.


  • 1. What is Automated Quality Management (AQM)?

    Automated Quality Management (AQM) is an approach that uses technology and artificial intelligence to streamline and enhance quality assurance processes in call centers.

  • 2. What is the automated QC process?

    The automated Quality Control (QC) process uses technology and software for real-time data collection, analysis, and immediate feedback. It detects errors, resolves issues, and creates reports to improve quality control accuracy, efficiency, and consistency.

  • 3. What are the 4 types of quality management?

    The four types of quality management are:

    1. Quality Planning
    2. Quality Assurance
    3. Quality Control
    4. Continuous Improvement

    These components ensure products and services meet consistent standards and drive ongoing enhancements.

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About the Author

Tushar Jain

Tushar Jain is the co-founder and CEO at Enthu.AI. Tushar brings more than 15 years of leadership experience across contact center & sales function, including 5 years of experience building contact center specific SaaS solutions.

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