Best 11 Sentiment Analysis Tools in 2024

Introducing the top 11 Sentiment Analysis Software solutions that will help you identify your customer’s positive, negative or neutral emotions.

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Wondering what are some top sought-after tools to try in 2024? Let’s explore!

Let’s face this – you have received a message from one of your family members on WhatsApp, “Hey, we need to talk about something later.”

The text seemed quite general, and you couldn’t understand the tone and emotion behind it.

Is it romantic or sweet, or is there a hint of frustration? You had no idea. 

Not understanding the message’s sentiment can significantly affect how you respond and connect.

Now, think about this scenario for your business.

You’re trying to understand public opinion about your brand or analyzing customer feedback but failing to understand the message’s intent.

When there is a vast amount of customer communication related to your brand through text, manually sifting through all those mentions can be challenging. 

That’s where sentiment analysis tools come into play.

These tools help you interpret the tone and intent behind the words.

It is pivotal for your business to respond effectively to feedback, improve customer satisfaction, and ultimately grow their business.

According to Bain & Company, “54% of companies stated that they had adopted the technologies analyzing customers’ sentiment from their reviews or social media in 2020, which is expected to exceed 80% in 2023.”

If you’re a business owner looking to round up your brand mentions and analyze their sentiment, you must leverage the benefits of sentiment analysis tools. 

In the blog post, we’ll discover sentiment analysis tools and a list of the most popular tools available. 

  • How we analyze and select Sentiment Analysis Tools?

    We have compiled the following list of 12 sentiment analysis tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability.

    We assessed the proficiency of these tools in sales coaching, training, lead management, quality assurance and feebacks.

    Our goal is to give marketers helpful information so they can pick the best tools to make their businesses grow.

A. What is sentiment analysis?

In a nutshell, sentiment analysis is a technology to analyze the tone, intent, emotion, and opinions expressed in a written text. 

This ground-breaking technology uses natural language processing and machine learning algorithms to determine the emotional tone behind a piece of text.

This can include identifying whether a given text is positive, negative, or neutral. 

Sentiment analysis tools provide valuable insights into customer feedback, social media interactions, chat messages, and emails.

In marketing, it’s about analyzing what is being said about your products or services and what your customers feel about your brand in real-time. 

B. Best sentiment analysis tools to try in 2024

1. Enthu.AI

Enthu.AI is one of the best conversation intelligence software that offers sentiment analysis through state-of-the-art machine learning and AI algorithms.

With this tool, you can automatically capture customer voices across phone calls, chats, tickets, VCs, and other channels and understand the emotion and intent behind those voices.

Enthu.AI sentiment analysis feature helps you assess the number of positive, negative, and neutral sentiments through text messages.

Also, this super easy-to-use software clearly understands your customer’s feelings and thoughts during live calls.

Call analysis
On top of call center sentiment analysis, it automates quality call monitoring with a remarkable boost in quality assurance efficiency.

Moreover, it brings the most important insights of your customers, making your contact center run efficiently and consistently.

So, you can be super efficient and make your customers happier all the time.

The interface looks nice. Integrations are ready quickly. Have low costs, great monthly subscription. Best call transcription with analysis! Responsive team. Highly recommend!

Alex McConville

Head of Central Sales

​Enthu. AI is an amazing and flexible conversational intelligence with strong integration capabilities. Provides high level of accuracy on call transcript and has strong word recognition.

Scott Bierbryer

Chief Revenue Officer

Best For:

Sales teams, consumer brands, small to mid sized contact centers, D2C, appointment setters, collections team.
  • Use cases supported: Quality assurance, agency coaching, process improvement, customer experience.
  • G2 Rating: 4.9 out of 5
  • Languages supported: German, English, French, Spanish
  • Key features: Top accuracy, 100% call coverage, agent-wise analysis, custom call moments, custom evaluation forms.
  • Pricing: Custom 

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2. Idiomatic


With Idiomatic’s sentiment analysis software, you can analyze your customers’ pain points, sentiments, and drivers across different sources like app reviews and support tickets.

It classifies millions of your customers’ comments in minutes and gives a clear picture of customer sentiment to drive product, service, or operations improvements. 

The tool offers visual trends over time that let you track improvements in customer experience based on specific issues, sentiments, ratings, and ticket volumes.

Also, its report builder feature allows you to create and share custom reports easily.

In addition, Idiomatic enables quick analysis through keyword search and ensures real-time integration of labels and sentiments into helpdesk systems.

This helps you address high-priority issues promptly and reduce customer churn

Best For

Tagging, Segmentation, Custom Reports and Dashboards

3. Reputation


The next sentiment analysis tool in our list is Reputation.

With this one-of-a-kind software, you can view all feedback in one place (from reviews to survey data), analyze the trends, and prioritize your business’s critical issues to protect your brand. 

Reputation uses Natural Language Processing to understand how people see your brand.

It gives you real-time alerts, analyzes feelings about your brand, and compares it with competitors.

Its advanced features, such as competitive reporting, reputation score, rich sentiment maps, and feedback categorization, help you understand what customers say by topic or theme.

All this enables you to uncover your strengths and weaknesses and ultimately improve customer experience. 

  • Primary Use Case: Survey building, reviews booster, and sentiment analysis. 
  • G2 Reviews: 4.5/5 based on user reviews. (link to customer reviews)

Best for

Customer Feedback, Dashboard, Net Promoter Score (NPS), Customer Satisfaction (CSAT) Score, Team Workflow

4. Repustate


Repustate is a sought-after, all-in-one sentiment analysis platform that provides instant employee and customer sentiments in any language. 

With just a click of a button, you can analyze your customers’ insights from various sources, from videos, social media, surveys, and more.

And the best part is that no coding or training is required. The tools’ highly scalable API analyzes 1,000 comments per second, delivering the data you need faster than ever. 

Repustabe’s features, including semantic search, text analytics, named entity recognition, and video analysis, enhance your understanding of customers’ thoughts, feelings, motivations, and decision-making processes.

Eventually, you can attract and retain the best customers, deliver better products and services, and grow your business. 

  • Primary Use Case: Global sentiment analysis.
  • G2 Reviews: N/A.

5. Brand24


Brand24 is a versatile brand monitoring tool that helps you keep an eye on what people say about your brand online.

This software gathers your brand mentions from 25 million sources in real-time using AI, machine learning, and NLP.

With features like sentiment analysis, hashtag tracking, and customer insights, Brand24 lets you check if the mentions are positive, negative, or neutral.

Moreover, it helps you measure brand awareness, understand customer opinions, and stay ahead of the competition.

Trusted by over 4,000 brands worldwide, Brand24 ensures you never miss a crucial mention.

Whether you’re a small business or a large enterprise, it provides the tools you need to navigate and succeed in the dynamic world of online brand management.

  • Primary Use Case: Social media monitoring and sentiment tracking.
  • G2 Reviews: 4.6/5 based on user reviews. (link to customer reviews)

Best for

Sentiment Analysis, Social Reporting, Dashboards

6. Meltwater

Trusted by many global brands, Meltwater is your reliable sentiment analysis software for navigating the complexities of sentiment analysis and media monitoring.

Meltwater’s suite of AI-powered tools empowers your business to discover consumer data so you can get impactful insights for strategic decision-making. 

With features like Media Intelligence, Social Listening and analytics, and Consumer Intelligence, Meltwater provides a comprehensive solution for understanding audience sentiments and market trends.

The platform allows you to monitor brand mentions, analyze social media engagement, and gain insights into consumer behavior. 

Furthermore, Meltwater’s real-time alerting and sentiment analysis features enable proactive decision-making, while its suite of solutions spans various channels. This ensures agility in adapting to diverse business needs. 

Best for

Media Monitoring, Social Media Management, and Report Customizability

7. Lexalytics


Lexalytics has crafted a comprehensive suite of Natural Language Processing (NLP) and sentiment analysis software tailored to your  needs.

With 19 years of continuous development, Lexalytics is the most feature-complete NLP stack, covering sentiment analysis, categorization, entity extraction, and intention detection.

The tool offers flexible deployment options, making integration into your setups seamless.

It is specifically designed for data scientists and architects.

Tailored configurations for hotels, restaurants, retail, pharma, and employee feedback ensure immediate enhancements in sentiment accuracy straight out of the box.

Moreover, you can easily configure, tune, and deploy custom machine-learning models to address your unique data challenges.

Lexalytics doesn’t just tell you how customers feel; it provides insights into why they feel that way.

  • Primary Use Case: Industry-specific sentiment analysis and robotic process automation. 
  • G2 Reviews: 4.3/5 based on user reviews. (link to customer reviews)

Best for

Text analytics, natural language processing & custom dashboards

8. SentiSum


Experience streamlined sentiment analysis with Sentisum as it auto-analyzes and tags each of your customer conversations.

It offers insights on sentiment, reasons for contact, and more across different channels and languages. 

This automated process ensures consistent tagging at scale, empowering you to uncover the real drivers behind NPS, CSAT, and sentiment.

In real-time, Sentisum aids in efficient support by prioritizing, routing, and escalating customer queries based on sentiment, urgency, and contact reason. 

You’ll appreciate its user-friendly setup, precise insights, and the team’s dedicated support, making it your trusted companion for simplified yet powerful CX decisions.

  • Primary Use Case: Customer experience optimization.
  • G2 Reviews: 4.8/5 based on user reviews. (link to customer reviews)

Best For

Customer sentiment analysis, customer support & dashboard

9. Brandwatch


With Brandwatch, you can access customer insights from 100 million online sources and over 1.4 trillion posts.

Isn’t it amazing? 

Backed by the most brilliant AI, Brandwatch is the ultimate consumer research tool that effortlessly sifts through vast data to uncover insights you might have overlooked.

Featuring Iris for trend spotting, image analysis, custom classifiers, and an AI-powered search, it simplifies complex data interpretation. 

Leveraging the world’s most extensive consumer opinion archive, Brandwatch allows you to contextualize big moments for informed decision-making instantly.

Brandwatch dashboard

With its flexible UI, shared insights, and connected solutions, you can make sentiment analysis accessible and powerful for your needs.

  • Primary Use Case: Consumer research and brand & social media management. 
  • G2 Reviews: 4.4/5 based on user reviews. (link to customer reviews)

Best for

Consumer intelligence, Social media management, Brand monitoring & Keyword tracking

10. CallRail


CallRail’s Premium speech analytics software offers AI-driven call insights for accurate and actionable analyses of your conversations.

Understand the success factors in your calls to turn conversations into customers effectively. 

Its advanced features help you automate transcript extraction, highlight keywords, and tag and qualify leads, allowing your team to focus on closing deals. 

Benefit from live call sentiments, time-saving summaries, and automatic lead tagging for more thoughtful customer conversations.

Empower your team to optimize marketing strategies and deliver a personalized touch at scale.

Best for

Inbound phone calls, Call recording, IVR & Multi-channel call attribution

11. Sentiment Analyzer

Sentiment Analyzer

Last but not least, this free sentiment analysis tool allows you to assess any English text’s overall sentiment or emotional tone.

It computes a sentiment score ranging from -100 (very negative) to +100 (very positive). 

Trained on over 8,000 samples from the American National Corpus, it worked well with American English after 1990. 

While it provides general-purpose sentiment analysis for various domains, keep in mind that sentiment analysis is challenging due to the subjective nature of human emotions.

Despite potential disagreements, it offers valuable insights, with an 80% agreement rate on sentiment conclusions compared to humans.

  • Primary Use Case: General sentiment analysis.
  • G2 Reviews: NA.


So these are some of the many popular Sentiment analysis tools you should try in 2024.

While each tool on our list brings unique strengths to the table, the choice ultimately depends on your business’s specific needs and focus areas. 

Choose a tool that aligns with your business needs, considering factors like accuracy, customization, and pricing. 

These sentiment analysis tools help you proactively shape positive customer experiences, drive growth, and stay ahead in an ever-competitive market.


  • 1. Can ChatGPT perform sentiment analysis?

    No, ChatGPT is not specifically designed for sentiment analysis. It is a conversational AI language model developed by OpenAI. While it can understand and generate human-like text based on input, dedicated sentiment analysis tools or models are recommended for accurate sentiment assessments.

  • 2. What is a sentiment analysis tool?

    A sentiment analysis tool is software that uses natural language processing to analyze the emotional tone of a body of text and categorizes it as positive, negative, or neutral in order to understand public opinion or feedback.

  • 3. Which software is used for sentiment analysis?

    Several software tools are used for sentiment analysis including, Enthu.ai, Idiomatic, Reputation, Repustate, Brand24, Meltwater, Lexalytics, SentiSum, Critical Mention, Brandwatch, CallRail, Sentiment Analyzer.

    These tools leverage natural language processing techniques to analyze and classify sentiments in text.

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About the Author

Tushar Jain

Tushar Jain is the co-founder and CEO at Enthu.AI. Tushar brings more than 15 years of leadership experience across contact center & sales function, including 5 years of experience building contact center specific SaaS solutions.

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