Best 12 AI Sentiment Analysis Tools in 2024

Sentiment Analysis Tools

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Wondering what are some top sought-after tools to try in 2024? Let’s explore!

Let’s face this – you have received a message from one of your family members on WhatsApp, “Hey, we need to talk about something later.” The text seemed quite general, and you couldn’t understand the tone and emotion behind it.

Is it romantic or sweet, or is there a hint of frustration? You had no idea. 

Not understanding the message’s sentiment can significantly affect how you respond and connect.

Now, think about this scenario for your business. You’re trying to understand public opinion about your brand or analyzing customer feedback but failing to understand the message’s intent.

When there is a vast amount of customer communication related to your brand through text, manually sifting through all those mentions can be challenging. 

That’s where sentiment analysis tools come into play.

These tools help you interpret the tone and intent behind the words. It is pivotal for your business to respond effectively to feedback, improve customer satisfaction, and ultimately grow their business.

According to Bain & Company, “54% of companies stated that they had adopted the technologies analyzing customers’ sentiment from their reviews or social media in 2020, which is expected to exceed 80% in 2023.”

If you’re a business owner looking to round up your brand mentions and analyze their sentiment, you must leverage the benefits of sentiment analysis tools. 

In the blog post, we’ll discover sentiment analysis tools and a list of the most popular tools available. 

In this guide, you’ll find:

  • What is sentiment analysis?
  • Best 12 sentiment analysis tools


Sneak Peak: Enthu.AI

A. What is sentiment analysis?

In a nutshell, sentiment analysis is a technology to analyze the tone, intent, emotion, and opinions expressed in a written text. 

This ground-breaking technology uses natural language processing and machine learning algorithms to determine the emotional tone behind a piece of text. This can include identifying whether a given text is positive, negative, or neutral. 

Sentiment analysis tools provide valuable insights into customer feedback, social media interactions, chat messages, and emails.

In marketing, it’s about analyzing what is being said about your products or services and what your customers feel about your brand in real-time. 

B. Best AI sentiment analysis tools to try in 2024

1. Enthu.AI

Enthu.AI is one of the best conversation intelligence software that offers sentiment analysis through state-of-the-art machine learning and AI algorithms.

With this tool, you can automatically capture customer voices across phone calls, chats, tickets, VCs, and other channels and understand the emotion and intent behind those voices.

Enthu.AI sentiment analysis feature helps you assess the number of positive, negative, and neutral sentiments through text messages.

Also, this super easy-to-use software clearly understands your customer’s feelings and thoughts during live calls.

On top of call center sentiment analysis, it automates quality call monitoring with a remarkable boost in quality assurance efficiency.

Moreover, it brings the most important insights of your customers, making your contact center run efficiently and consistently.

So, you can be super efficient and make your customers happier all the time.

Primary Use Case: Call monitoring, speech analytics, and sales training.

Pricing: Starts at $59 per agent/month. Besides, custom pricing is also available for business-specific needs. (Check their pricing page for more details)

G2 Reviews: 4.9/5 (link to customer reviews)

Pros: Accurate sentiment analysis, real-time insights, user-friendly interface.

Cons: More specifically for call center and customer service businesses. 

2. Idiomatic

With Idiomatic’s sentiment analysis software, you can analyze your customers’ pain points, sentiments, and drivers across different sources like app reviews and support tickets.

It classifies millions of your customers’ comments in minutes and gives a clear picture of customer sentiment to drive product, service, or operations improvements. 

The tool offers visual trends over time that let you track improvements in customer experience based on specific issues, sentiments, ratings, and ticket volumes.

Idiomatic dashboard

Also, its report builder feature allows you to create and share custom reports easily.

In addition, Idiomatic enables quick analysis through keyword search and ensures real-time integration of labels and sentiments into helpdesk systems.

This helps you address high-priority issues promptly and reduce customer churn

Primary Use Case: Customer feedback analysis and quality assurance in customer support.

Pricing: Starts at $399/month per simple data source. (Visit the contact page to know more)

G2 Reviews: 4.8/5 (link to customer reviews)

Pros: Rich conversation insights, actionable analytics, and a wide variety of contact sources. 

Cons: The user experience of Idiomatic is mediocre, as it tends to oversimplify data by relying on a common word, leading to inaccuracies due to a lack of context differentiation in the pulled data.

3. Reputation

The next sentiment analysis tool in our list is Reputation.

With this one-of-a-kind software, you can view all feedback in one place (from reviews to survey data), analyze the trends, and prioritize your business’s critical issues to protect your brand. 

Reputation uses Natural Language Processing to understand how people see your brand.

It gives you real-time alerts, analyzes feelings about your brand, and compares it with competitors.

Reputation dashboard

Its advanced features, such as competitive reporting, reputation score, rich sentiment maps, and feedback categorization, help you understand what customers say by topic or theme.

All this enables you to uncover your strengths and weaknesses and ultimately improve customer experience. 

Primary Use Case: Survey building, reviews booster, and sentiment analysis. 

Pricing: Not disclosed publicly. (Contact reputation.com for pricing details)

G2 Reviews: 4.5/5 based on user reviews. (link to customer reviews)

Pros: Offer a variety of advanced features. Respond to all review sites in one location and push out posts to all location pages simultaneously. 

Cons: Social media integration needs to be improved, and accuracy in numbers could be better. 

4. Repustate

Repustate is a sought-after, all-in-one sentiment analysis platform that provides instant employee and customer sentiments in any language. 

With just a click of a button, you can analyze your customers’ insights from various sources, from videos, social media, surveys, and more.

And the best part is that no coding or training is required. The tools’ highly scalable API analyzes 1,000 comments per second, delivering the data you need faster than ever. 

Repustate dashboard

Repustabe’s features, including semantic search, text analytics, named entity recognition, and video analysis, enhance your understanding of customers’ thoughts, feelings, motivations, and decision-making processes.

Eventually, you can attract and retain the best customers, deliver better products and services, and grow your business. 

Primary Use Case: Global sentiment analysis.

Pricing: Standard plan starts at $199/month. Besides, you can also buy credits. (visit the pricing page to know more)

G2 Reviews: N/A.

Pros: It has many cutting-edge technologies that many other tools lack, such as AI-driven sentiment search, text analytics API, and named entity recognition. 

Cons: Limited web and social media monitoring capabilities. 

5. Brand24

Brand24 is a versatile brand monitoring tool that helps you keep an eye on what people say about your brand online.

This software gathers your brand mentions from 25 million sources in real-time using AI, machine learning, and NLP.

With features like sentiment analysis, hashtag tracking, and customer insights, Brand24 lets you check if the mentions are positive, negative, or neutral.

Brand24 dashboard

Moreover, it helps you measure brand awareness, understand customer opinions, and stay ahead of the competition.

Trusted by over 4,000 brands worldwide, Brand24 ensures you never miss a crucial mention.

Whether you’re a small business or a large enterprise, it provides the tools you need to navigate and succeed in the dynamic world of online brand management.

Pros: A wide range of features and sources,108 languages supported, automotive reporting options.  

Cons: The price may need to align with the number of features offered compared to competitors on this list. Additionally, several users need help navigating the interface.

Primary Use Case: Social media monitoring and sentiment tracking.

Pricing: Offer multiple pricing options. The individual plan starts at $99/month, while the enterprise plan starts at $499. (visit the pricing page to know more)

G2 Reviews: 4.6/5 based on user reviews. (link to customer reviews)

6. Meltwater

Trusted by many global brands, Meltwater is your reliable partner for navigating the complexities of sentiment analysis and media monitoring.

Meltwater’s suite of AI-powered tools empowers your business to discover consumer data so you can get impactful insights for strategic decision-making. 

With features like Media Intelligence, Social Listening and analytics, and Consumer Intelligence, Meltwater provides a comprehensive solution for understanding audience sentiments and market trends.

Meltware dashboard

The platform allows you to monitor brand mentions, analyze social media engagement, and gain insights into consumer behavior. 

Furthermore, Meltwater’s real-time alerting and sentiment analysis features enable proactive decision-making, while its suite of solutions spans various channels. This ensures agility in adapting to diverse business needs. 

Primary Use Case: Media sentiment tracking.

Pricing: Offer multiple plans, from essentials to enterprise. (Build your plan by visiting the pricing page)

G2 Reviews: 4.0/5 based on user reviews. (link to customer reviews)

Pros: Great social media management, easy-to-use analytics focus, and top-notch customer service. 

Cons: Search and functionality issues, expanded email templates, and learning complexity.

Demo link

7. Lexalytics

Lexalytics has crafted a comprehensive suite of Natural Language Processing (NLP) text-analysis tools tailored to your sentiment analysis needs.

With 19 years of continuous development, Lexalytics is the most feature-complete NLP stack, covering sentiment analysis, categorization, entity extraction, and intention detection.

The tool offers flexible deployment options, making integration into your setups seamless.

It is specifically designed for data scientists and architects.

Tailored configurations for hotels, restaurants, retail, pharma, and employee feedback ensure immediate enhancements in sentiment accuracy straight out of the box.

Lexalytics dashboard

Moreover, you can easily configure, tune, and deploy custom machine-learning models to address your unique data challenges.

Lexalytics doesn’t just tell you how customers feel; it provides insights into why they feel that way.

Primary Use Case: Industry-specific sentiment analysis and robotic process automation. 

Pricing: Contact  Lexalytics for pricing information.

G2 Reviews: 4.3/5 based on user reviews. (link to customer reviews)

Pros: NLP-powered social monitoring tools, linguistic categorization, and vital integration options, including Java, PHP, Python, and . NET/C.

Cons: Doesn’t offer plugins for WordPress and has limited data export options. 

8. SentiSum

Experience streamlined sentiment analysis with Sentisum as it auto-analyzes and tags each of your customer conversations.

It offers insights on sentiment, reasons for contact, and more across different channels and languages. 

This automated process ensures consistent tagging at scale, empowering you to uncover the real drivers behind NPS, CSAT, and sentiment.

Sentisum dashboard

In real-time, Sentisum aids in efficient support by prioritizing, routing, and escalating customer queries based on sentiment, urgency, and contact reason. 

You’ll appreciate its user-friendly setup, precise insights, and the team’s dedicated support, making it your trusted companion for simplified yet powerful CX decisions.

Primary Use Case: Customer experience optimization.

Pricing: Free trial available. (Contact Sentisum for detailed pricing)

G2 Reviews: 4.8/5 based on user reviews. (link to customer reviews)

Pros: Understand customer sentiment from a range of perspectives and efficient support with real-time analysis. 

Cons: Integration complexity for some platforms and AI is not 100% accurate. 

9. Critical Mention

Critical Mention is a unique sentiment analysis tool because it tracks mentions about your business across news platforms, social media, and even television.

Its social media monitoring tools provide basic sentiment analysis data that help you understand the tone behind stories circulating in the media. 

With its lightning-fast search feature scanning over 40 million sources in a second, you can stay instantly informed about the sentiment surrounding your business.

Critical mention dashboard

Critical Mention analyzes news and publications referencing your business and offers valuable insights into the sentiment behind emerging stories. 

The platform’s ability to monitor TV coverage ensures you won’t miss any positive mentions, allowing you to leverage marketing opportunities promptly with impactful online content.

Primary Use Case: Real-time media monitoring and tracking.

Pricing: Not disclosed publicly. (Visit the pricing page to find the package that works for you.)

G2 Reviews: 4.3/5 based on user reviews. (link to customer reviews)

Pros: Wide variety of features. Allows you to track news, TV mentions that no other tools in the list offer.  

Cons: The interface could be more intuitive. Exclude most of the local social media platforms.

10. Brandwatch

With Brandwatch, you can access customer insights from 100 million online sources and over 1.4 trillion posts. Isn’t it amazing? 

Backed by the most brilliant AI, Brandwatch is the ultimate consumer research tool that effortlessly sifts through vast data to uncover insights you might have overlooked.

Featuring Iris for trend spotting, image analysis, custom classifiers, and an AI-powered search, it simplifies complex data interpretation. 

Leveraging the world’s most extensive consumer opinion archive, Brandwatch allows you to contextualize big moments for informed decision-making instantly.

Brandwatch dashboard

With its flexible UI, shared insights, and connected solutions, you can make sentiment analysis accessible and powerful for your needs.

Primary Use Case: Consumer research and brand & social media management. 

Pricing: Multiple plans are available. (Speak to a Brandwatch expert for more details)

G2 Reviews: 4.4/5 based on user reviews. (link to customer reviews)

Pros: AI image brand mention tracking, ML-powered custom data categorization, and internet data scraping. 

Cons: Average UX design, quite expensive, and insights and reporting are bare-bones

11. CallRail

CallRail’s Premium speech analytics software offers AI-driven call insights for accurate and actionable analyses of your conversations.

Understand the success factors in your calls to turn conversations into customers effectively. 

Its advanced features help you automate transcript extraction, highlight keywords, and tag and qualify leads, allowing your team to focus on closing deals. 

Call Rail Dashboard

Benefit from live call sentiments, time-saving summaries, and automatic lead tagging for more thoughtful customer conversations.

Empower your team to optimize marketing strategies and deliver a personalized touch at scale.

Primary Use Case: Call monitoring for quality assurance.

Pricing: The basic call tracking plan starts at $40/month. (Visit the pricing page to explore all pricing plans)

G2 Reviews: 4.6/5 based on user reviews. (link to customer reviews)

Pros: Phone tracking, virtual numbers, and call & platform monitoring. 

Cons: Poor customer support and integration with third-party software. 

12. Sentiment Analyzer

Last but not least, this free sentiment analysis tool allows you to assess any English text’s overall sentiment or emotional tone.

It computes a sentiment score ranging from -100 (very negative) to +100 (very positive). 

Trained on over 8,000 samples from the American National Corpus, it worked well with American English after 1990. 

Sentiment analyzer dashboardWhile it provides general-purpose sentiment analysis for various domains, keep in mind that sentiment analysis is challenging due to the subjective nature of human emotions.

Despite potential disagreements, it offers valuable insights, with an 80% agreement rate on sentiment conclusions compared to humans.

Primary Use Case: General sentiment analysis.

Pricing: Free

G2 Reviews: NA.

Pros: Easy to use, quick setup.

Cons: Very basic and limited advanced features.


So these are some of the many popular Sentiment analysis tools you should try in 2024.

While each tool on our list brings unique strengths to the table, the choice ultimately depends on your business’s specific needs and focus areas. 

Choose a tool that aligns with your business needs, considering factors like accuracy, customization, and pricing. 

These sentiment analysis tools help you proactively shape positive customer experiences, drive growth, and stay ahead in an ever-competitive market.


1. Can ChatGPT perform sentiment analysis?

Answer: No, ChatGPT is not specifically designed for sentiment analysis. It is a conversational AI language model developed by OpenAI. While it can understand and generate human-like text based on input, dedicated sentiment analysis tools or models are recommended for accurate sentiment assessments.

2. What are the main types of sentiment analysis?

Answer: Sentiment analysis involves three primary types: document-level, which analyzes sentiment across an entire document; sentence-level, evaluating sentiment on a sentence-by-sentence basis; and aspect-based, focusing on specific entities or aspects within a text to determine sentiment for each.

3. How do conversation intelligence tools help in sentiment analysis?

Answer: Conversation intelligence tools like Enthu.AI play a crucial role in enhancing sentiment analysis. From call monitoring to sentiment analysis, quality assurance, pattern recognition, emotional tone identification, and more, these tools enable businesses to gauge and respond appropriately to sentiment.

About the Author

Tushar Jain

Tushar Jain is the co-founder and CEO at Enthu.AI. Tushar brings more than 15 years of leadership experience across contact center & sales function, including 5 years of experience building contact center specific SaaS solutions.

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