Cold Calling Script – 13 Best Templates And Tips

Did you know that the average salesperson makes 52 calls per day? 

However, some reports revealed that call center agents make about 100 calls a day. 

If you are also a customer service rep who makes this many cold calls daily, you would know how stressful it is to interact with customers without the proper information.

No matter how many prospective customers’ names and numbers you’ve with you, you can’t turn your cold calls into appointments without knowing what to say. 

There where you need cold calling scripts. 

A clear and persuasive cold calling script will help you bring the best out of your cold calls and convert more interested leads into customers.

In today’s article, we’ll share more about cold calling scripts and 13 of the best script templates that you can use to boost your confidence and level up your skills. 

A. What is a cold call?

Before jumping into script templates, let’s find out what exactly this cold call is.

A B2B cold calling is when you reach out to someone who hasn’t interacted with you or your company before to sell them something.

It’s a way to introduce your product or service directly to potential buyers who might be interested. 

During a cold call, you use a sales pitch script to guide the conversation and ensure you effectively share the benefits of your offering. 

Even if the person you’re calling doesn’t know about your brand yet, a well-planned cold call targets individuals who are likely to find value in what you provide.

B. How to create a cold calling script 

Creating a cold call script that sounds genuine and human can make a big difference in how your call is received.

Here’s a straightforward 7-step guide to help you craft your script:

1. Set your goal

Decide what you want to achieve with the call.

Are you aiming to schedule a meeting, share more information, or maybe make a purchase?

Having a clear goal helps you stay focused.

2. Find your leads

Research and identify potential customers who might benefit from what you’re offering.

Make sure you’re targeting the right people and industries.

3. Craft your introduction

Start with a brief and engaging introduction.

Let them know who you are, who you’re calling from, and why you’re reaching out.

Keep it relevant to them, like this: “Hi, I’m [Your Name] from [Your Company].

We help businesses like yours [mention benefit], and I wanted to see if we could help you too.”

4. Ask open-ended questions

Get the conversation going with questions that encourage them to share their thoughts.

Ask things like, “What challenges are you facing right now?” or “What’s your current solution, and how’s it working for you?”

5. Deliver your pitch

Based on their responses, explain how your product or service can solve their problems.

Share brief success stories or data that show how you’ve helped others with similar issues.

6. Close with a call to action

Wrap up by asking for the next step.

Whether it’s scheduling a meeting, signing up for more information, or another action, be clear about what you want them to do.

If they say ‘yes,’ great! If not, thank them for their time and offer to follow up later.

7. Prepare for responses

Be ready with responses for different outcomes.

If they agree, confirm the details and next steps.

If they decline, thank them for their time and offer to stay in touch.

C. 13 best cold calling script templates to engage prospects and land more meetings

No matter what field you’re in, you can adapt these cold calling tips to improve your success rate and meet your quotas.

Whether you’re in SaaS, enterprise solutions, or even working in a call center, these cold calling techniques can be customized to fit your industry.

1. General cold call sales script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

I know you’re busy, so I’ll be brief. 

We help businesses like yours with [briefly state the benefit, e.g., “streamlining their payroll process”]. 

I’ve heard that [mention a specific challenge they might face], and I wanted to see if we could help.

Do you have a minute to discuss how we might assist you? 

If now isn’t a good time, I’d be happy to schedule a call that works better for you.

2. The interested prospect script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. How’s your day going?

I’m reaching out because we’re working with businesses like yours to [briefly describe the solution]. 

I saw that you’ve been exploring this topic recently and thought it might be a good time to connect.

Can we chat for a few minutes about how we can help you achieve [specific goal]? If now isn’t a good time, when would work better for you?

Are you available on [Date] for a quick meeting to explore how features like [Feature 1], [Feature 2], and [Feature 3] can help you achieve [goal]?

3. The uninterested prospect script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

I understand now might not be the best time for you.

I just wanted to quickly share that we help companies with [solution/benefit], and it could be valuable for [specific need or challenge].

If you’re open to it, could we schedule a brief call to discuss how we might help?

 If not, I completely understand and will be here if you ever need us in the future.

4. Working with gatekeepers

Hi [Gatekeeper’s Name],

This is [Your Name] from [Your Company]. I’m hoping to speak with [Decision Maker’s Name].

I’m reaching out because we offer [briefly state the benefit, e.g., “a solution that helps companies like yours with”]. 

I believe [Decision Maker’s Name] would find it valuable.

Could you let me know the best time to reach them or if there’s a preferred way to get in touch? 

If you have any questions, I’m happy to provide more details.

5. Referred by a colleague or friend script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. [Colleague’s Name] suggested I reach out to you. 

They thought you might be interested in [briefly state the benefit or solution].

I’d love to discuss how we can help with [specific need or challenge]. 

Could we set up a brief call to explore this further?

If now isn’t a good time, I’m happy to find a more convenient time that works for you.

6. Leaving a voicemail script 

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

I wanted to quickly touch base because we offer [briefly state the benefit or solution], which could be helpful for [specific need or challenge].

I’d love to discuss how we can support you. Please give me a call back at [Your Phone Number] or let me know a good time to reach you. 

If you prefer, you can also email me at [Your Email Address].

Looking forward to connecting!

7. Following up cold email script

Hi [Prospect’s Name],

I hope you’re well. I’m [Your Name] from [Your Company]. 

Just following up on my previous email about [briefly state the benefit or solution].

We’ve helped companies like yours with [specific need or challenge], and I believe we could assist you too.

Would you be available for a quick call to discuss this further? 

Please let me know a time that works for you.

8. The “I don’t have time to talk” prospect script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

I understand you’re busy, so I’ll be quick.

We help companies like yours with [briefly state the benefit or solution], and I think it could really benefit you.

Could we schedule a quick call at a time that’s more convenient for you? 

Just 10 minutes to see if this is a good fit.

Please let me know a suitable time.

9. Generating user referrals script

Hi [User’s Name],

This is [Your Name] from [Your Company]. 

I hope you’re enjoying [product/service].

We’re always looking to help more people like you. 

Do you know anyone who might benefit from [briefly state the benefit or solution]?

If you could introduce us, it would be greatly appreciated. 

Please let me know if there’s anyone you have in mind.

Thanks for your continued support!

10. Discovery call script 

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

Thanks for taking the time to speak with me today.

I’d love to learn more about your needs and challenges. 

Can you tell me a bit about your current situation and what you’re hoping to achieve?

Based on what you share, I can explain how our [product/service] might be able to help.

What are your biggest challenges right now, and what goals are you working towards?

11. Managing objections script 

Hi [Prospect’s Name],

I understand your concern about [specific objection]. 

Many of our clients felt the same way initially.

However, they found that [briefly explain how your solution addresses their concern]. 

For example, [share a quick success story or relevant data].

I’d love to explore how we can overcome this together. Could we set up a quick call to discuss this further?

Please let me know a convenient time for you.

12. The “This Is a bad time” prospect script

Hi [Prospect’s Name],

This is [Your Name] from [Your Company]. 

I’m reaching out because we specialize in helping transportation companies streamline their operations with our SaaS solution.

We’ve helped businesses like yours reduce costs and improve efficiency with features like real-time tracking, automated scheduling, and detailed analytics.

Do you have a few minutes to discuss how our solution could benefit your company? 

If now isn’t a good time, I’d be happy to schedule a call at your convenience.

13. Response for “I don’t have a budget” script 

I understand, [Prospect’s Name]. 

Budget constraints are a common concern. Many of our clients initially felt the same way.

However, they found that our solution actually helped them save money in the long run by [briefly mention a key benefit, like reducing operational costs or increasing efficiency].

Could we schedule a quick call to discuss how we can make this work within your budget? 

I’m confident we can find a solution that fits your needs and financial situation.

Conclusion

These templates will help you enhance your cold calling success. The key is to focus on delivering value. 

By sparking curiosity and addressing your prospects’ needs, you’ll establish rapport and convert them into clients, even if the initial conversation is “cold.”

But remember, the journey doesn’t end here.

Customize these cold calling scripts and cold call templates to align with your business, target audience, and unique approach.

With this personalized touch, you’ll achieve a significantly higher return on your efforts.

FAQs