How Storage360 boosted QA consistency and lifted sales conversion with Enthu.AI.
Storage360 is a US based self-storage company that makes it easy to rent a storage space online in a few minutes.
time
sales conversion
The challenge
Storage360 has brought its sales operation in-house after working with an external provider.
The company wanted a setup where sales managers could coach their agents with clarity and the agents knew exactly what “good” looks like.
Before Enthu.AI, Supervisors had to pick calls at random and listen end-to-end, which meant only a small fraction of conversations were ever reviewed. Calls were graded on a 1–5 score and feedback often waited for a live check-in.
It worked, but it wasn’t consistent across managers, and important coaching moments were getting missed.
“We wanted to listen to more calls and coach better, but time was always the limiter.” - mentioned Noami, the Supervisor at Storage260.
Bottom line: Storage360 wanted a fair, repeatable coaching rhythm that helps agents perform - and a QA process that keeps up with their growing volume.
The Outcome
The shift to Enthu.AI was more than just a QA upgrade - it changed how the whole sales center worked.
- 100% call coverage meant managers could finally see patterns across all conversations, not just a small sample.
- Instant AI feedback Save reps clarity right after calls, so improvements happened faster. Many even kept their feedback emails open during reviews.
- Smarter QA reduced the noise from false positives/negatives, making it easier to trust what the AI flagged.
- Coaching got sharper supervisors spent less time hunting for examples and more time guiding reps on specific call moments.
- Sales outcomes improved Sconversion rates climbed by 23 percentage points in a span of 6 months , with AI QA and timely coaching seen as key contributors.
Managers felt more confident, agents felt supported, and leadership gained visibility into what can be done to win more customers.
Adoption Journey
For Naomi, QA is now a daily rhythm rather than an occasional chore.
She starts each week by grading at least one call per agent, and closes the week with another review. This way, every agent gets regular, structured feedback without long gaps in between.
Enthu.AI makes the process simple: calls are auto-scored using AI, summaries and comparisons are ready, and Naomi just has to review and confirm. What once took hours of manual effort now happens in minutes.
Feedback doesn’t sit in a queue anymore.
Agents get it instantly - immediately after Noami completes her review - and many agents keep their feedback emails open while listening back to their calls.
Coaching has also become more targeted. Instead of full-hour meetings, Naomi runs 15 - 20 minute Slack sessions, pulling in Enthu.AI’s insights to highlight what went well and what needs work.
As Naomi put it, “It’s not just about grading calls anymore, it’s about creating a consistent coaching culture.”
Results and Impact
The impact of Enthu.AI has been both measurable and cultural.
- QA coverage skyrocketed: every rep now has multiple calls graded weekly, instead of a handful across the whole team.
- Sales conversions jumped: effective rates climbed by 23% percentage points, with QA and coaching called out as key drivers.
- Feedback cycles shortened: eeps got coaching in near real-time, not days later, which accelerated their learning curve.
- Managers gained consistency: standardized scorecards meant everyone was evaluated on the same criteria.
- Agents felt supported: feedback became part of growth, not micromanagement.
“With Enthu.AI, we finally coach around the right moments. Everyone’s on the same page, and it shows in the results.”
Cameron Urry
Head of Product
What next?
Replicate similar results for your business. Get started with Enthu.AI today.